Manager, Experiential Marketing – Consumer Engagement

. Develop and execute the Americas experiential marketing strategy .

Posted 9/25/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Key responsibilities & impact

Develop and execute the Americas experiential marketing strategy
Translate brand, campaign, and product launch priorities into consumer, influencer/creator, and trade experiences
Develop breakthrough experiential concepts aligned with Global directives and strategy
Maintain an Americas experiential calendar aligned with launches, cultural moments, retailer priorities, and brand-building opportunities
Partner with Influencer, PR, Social, and Brand teams to develop creator experiences and drive advocacy and social conversation
Lead strategy and execution for trade and retailer experiences, including industry events, conferences, sales meetings, and product immersions
Manage experiential marketing budgets, timelines, and agency partners
Integrate experiential programs with Social, Influencer, PR, Media, Retail, and Commerce strategies
Establish objectives and KPIs, measure performance, and report outcomes to regional and Global stakeholders
Build cross-functional relationships to ensure seamless execution of integrated brand experiences
Report to the Executive Director, Fragrance Marketing & Brand Strategy – Americas

What you’ll need

3-6 years of marketing experience, preferably within the beauty industry
Strong agency leadership experience, including developing strategic briefs and evaluating creative concepts
Strong analytical orientation with experience establishing KPIs, evaluating experiential effectiveness, and translating performance and consumer insights into actionable recommendations
Commercial mindset and understanding of how brand-building activity contributes to consumer recruitment, retail performance, and overall business growth
Strong communication skills focused on building and fostering relationships with team and cross-functional team members
Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment
Must be comfortable working in the NYC HQ 3 days per week

Comp & perks

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
Opportunity to be part of a fast-growing, award-winning global beauty brand