Manager, Fragrance Marketing – Brand Strategy

. Serve as the day-to-day lead for the Core Fragrance business, maintaining a holistic understanding of brand, consumer, and commercial performance .

Posted 9/25/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Key responsibilities & impact

Serve as the day-to-day lead for the Core Fragrance business, maintaining a holistic understanding of brand, consumer, and commercial performance
Monitor launch performance and portfolio productivity; identify opportunities to optimize franchises, accelerate innovations, and address performance gaps
Conduct market research using sources including Circana and Nielsen NIQ; translate trends and consumer and competitive insights into brand propositions, messaging, and campaign toolkits
Lead regional promotions and pricing strategy, including price and product deep dives, price increase execution, and promotional calendarization
Champion the Americas consumer voice across Regional and Global teams and partner with GPM and GCE during product and campaign development
Lead integrated Americas go-to-market strategy for Fragrance launches and brand moments
Develop campaign and launch plans across Media, Social, Influencer/PR, Experiential, Retail Marketing, E-commerce, and other partners
Ensure execution meets brand standards, strategic objectives, timelines, and investment guidance
Manage brand marketing budgets, timelines, and agency partners
Contribute to annual planning, category growth strategies, innovation plans, and NPL assessments
Partner with Executive Director, Sales, and Global/Commercial leadership on retailer meetings, business reviews, and strategy and planning presentations

What you’ll need

Bachelor’s degree in marketing preferred
3-5 years experience in marketing; beauty industry experience preferred
Strong organizational and problem-solving skills
Strong attention to detail; ability to prioritize and work effectively in a fast-paced environment
Excellent communication skills with ability to work effectively across departments and levels

Comp & perks

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast-growing, award-winning global beauty brand