Manager, Retail Marketing – Americas

Sol de Janeiro

. Lead development and execution of annual retail marketing plans across the Body, Hair, and Promotional business categories .

Posted 10/7/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing retail marketing strategies across multiple channels, including digital, social, and experiential. Proven ability to analyze performance metrics and collaborate with cross-functional teams to drive growth in the beauty industry.

Highest-signal resume keywords

Retail Marketing Strategy DevelopmentOmnichannel Marketing ProgramsCategory Performance AnalysisBudget ManagementCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail MarketingDigital MarketingCRMLoyalty ProgramsPromotional CampaignsMarket AnalysisContent DevelopmentSampling ProgramsRetail MediaEvent Marketing

Soft Skills

Organizational SkillsProblem-Solving SkillsAttention to DetailCommunication SkillsPrioritization

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

Beauty IndustryRetail PartnershipsInfluencer ActivationsSocial Media MarketingPromotional Support

About the role

Key responsibilities & impact

Lead development and execution of annual retail marketing plans across the Body, Hair, and Promotional business categories
Drive omnichannel marketing programs supporting new product launches, hero franchise campaigns, retailer-exclusive initiatives, seasonal events, and key promotional moments
Partner with Sales and Key Account teams to identify growth opportunities, support retailer priorities, and maximize category performance
Develop retailer-specific marketing strategies across in-store, digital, retail media, CRM, loyalty, sampling, social, and experiential channels
Manage retailer marketing calendars, launch timelines, and activation plans
Collaborate with Creative, Brand Marketing, Digital, Social, Influencer, Education, and Merchandising teams
Lead briefing, development, and execution of retailer-specific creative assets, digital content, merchandising materials, sampling programs, and promotional support
Analyze category, campaign, and retailer performance to identify insights, opportunities, and recommendations
Manage retail marketing budgets, forecasts, and investment allocations
Support retailer-specific influencer activations, including UB Collective + Sephora Squad programs, UGC initiatives, and mailer-driven engagement strategies
Partner with social media teams to deliver exclusive content key retail channels
Serve as a key point of contact and trusted marketing partner for internal stakeholders and external retail partners

Requirements

What you’ll need

Bachelor’s degree in marketing preferred
3-5 years experience in marketing; beauty industry experience preferred
Strong organizational and problem-solving skills
Strong attention to detail; ability to prioritize and work effectively in fast-paced environment
Excellent communication skills with ability to work effectively across departments and levels

Benefits

Comp & perks

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast-growing, award-winning global beauty brand