Product Marketing Manager

Sol

. Define Sol's narrative and positioning against legacy suites, all-in-one platforms, and AI-enabled point solutions .

Posted 10/23/2026full-timeSan Mateo • California • United StatesMid-LevelSenior💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing for enterprise B2B software, particularly in HR and Finance sectors, with a strong focus on AI integration and positioning. Capable of crafting compelling narratives and sales enablement materials while engaging effectively with senior stakeholders.

Highest-signal resume keywords

Product Marketing ExperienceUnderstanding of CHRO/CPO AccountabilityExcellent Writing SkillsExperience Building Personal AI AgentsHRIS or HR Tech Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning DevelopmentSales Enablement MaterialsMessaging for HR LeadersCompetitive AnalysisWebsite CopywritingData Sheet CreationAI Research UtilizationSimplifying Complex ProductsBuilding Polished DecksMarket Insight Tracking

Soft Skills

Credibility with Senior BuyersAbility to Work IndependentlyStrong Visual Taste

Tools & Technologies

AI Tools for ResearchWorkflow Automation Tools

Industry Keywords

Enterprise B2B SoftwareHR TechFinanceAI AdoptionMulti-Stakeholder Sales Cycles

About the role

Key responsibilities & impact

Define Sol's narrative and positioning against legacy suites, all-in-one platforms, and AI-enabled point solutions
Build and test messaging for HR leaders, HR Ops and HRIS teams, Finance, and IT and security
Own sales enablement materials including the demo narrative, first-call deck, objection handling, competitive materials, and Finance business case
Plan and run the 2027 go-to-market launch as initial customers go live
Turn design partners and early customers into references, case studies, and trusted buyer stories
Shape Sol's point of view on AI and the future of HR with founders
Build website copy, first-call deck, and data sheets
Join customer and prospect calls
Track the competitive landscape
Feed market insights into product and pricing decisions

Requirements

What you’ll need

Product marketing experience in enterprise B2B software, ideally selling to HR and Finance buyers through long, multi-stakeholder cycles
Understanding of CHRO/CPO accountability and CFO requirements before signing
Experience building positioning from scratch or moving a product into a new category
Excellent writing skills across web copy, slide copy, and data sheets
Strong visual taste and ability to build polished decks without a designer
Daily use of AI for research, first drafts, and workflow
Experience building personal AI agents and workflows
Clear point of view on enterprise AI adoption beyond bolt-on features
Ability to simplify complex products without making them generic
Credibility with senior buyers
Comfort being the first marketer without a team or playbook
HRIS or HR tech experience, or experience at an AI-native company (bonus)

Benefits

Comp & perks

Significant early-stage equity
Medical, dental and vision coverage
Mental health support (Talkspace)
Fertility care (Kindbody)
Primary care access (Teladoc, One Medical)
FSA and dependent care accounts
Life and disability insurance
401(k)
Untracked PTO
Company holidays
Flexible hours
Async communication by default