Senior Performance Marketing and Growth Manager

Solarterrassen & Carportwerk GmbH

. Plan, build, manage, and scale cross-channel performance campaigns .

Posted 9/15/2026full-timeRehfelde • GermanySenior💰 €42,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing, focusing on managing and optimizing cross-channel advertising campaigns, including Meta Ads and Google Ads. Proficient in developing lead generation strategies, optimizing conversion rates, and utilizing CRM systems for effective customer acquisition.

Highest-signal resume keywords

Performance MarketingMeta Ads ManagementGoogle Ads OptimizationConversion Rate OptimizationCRM Systems Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingMeta AdsGoogle AdsYouTube AdsPinterest AdsLead GenerationConversion Rate OptimizationA/B TestingTracking and UTM ParametersCustomer Acquisition Cost (CAC)

Soft Skills

Clear CommunicationResults-OrientedIndependent WorkStructured ApproachEntrepreneurial Mindset

Tools & Technologies

CRM SystemsMarketing AutomationAI-Generated CreativesLanding PagesSales Funnels

Industry Keywords

Digital Customer AcquisitionAdvertising BudgetsLead QualificationPerformance ReportsCreative Testing Roadmap

About the role

Key responsibilities & impact

Plan, build, manage, and scale cross-channel performance campaigns
Manage and optimize Meta Ads across Facebook and Instagram
Analyze, optimize, and further develop Google Ads campaigns
Build and scale additional channels such as YouTube Ads and Pinterest Ads
Develop WhatsApp funnels for lead qualification and appointment scheduling
Develop campaign, audience, and offer strategies
Manage and profitably scale advertising budgets
Develop a creative testing roadmap, including hooks, headlines, ads, and marketing messages
Create briefs and scripts for video ads
Coordinate photographers, videographers, designers, and external specialists
Use and test AI-generated creatives
Conceptualize and optimize landing pages and sales funnels
Conduct A/B tests to optimize conversion rates
Optimize forms, calls to action, and lead processes
Improve the quality and likelihood of conversion of incoming customer inquiries
Build comprehensive tracking from ad interaction through to contract award
Connect advertising platforms, website, WhatsApp, CRM, and sales
Analyze lead costs, appointment rates, conversion rates, and Customer Acquisition Cost (CAC)
Prepare regular performance reports and recommendations for action
Collaborate with executive management, sales, marketing, and IT

Requirements

What you’ll need

Several years of hands-on experience in performance marketing and digital customer acquisition
Demonstrable success generating and scaling qualified leads and customers
Strong hands-on experience with Meta Ads and Google Ads
Experience managing larger advertising budgets and scaling them profitably
Experience with landing pages, funnels, and conversion rate optimization
Confident working knowledge of tracking, UTM parameters, pixels, and Conversion APIs
Experience with CRM systems and marketing automation
Strong numerical aptitude and an entrepreneurial mindset
Independent, structured, and consistently results-oriented approach to work
Ability to continuously develop and improve campaigns
Clear communication skills and a willingness to take responsibility for measurable results
Knowledge of YouTube Ads, Pinterest Ads, and/or WhatsApp marketing is a plus

Benefits

Comp & perks

Base salary with performance-based additional compensation
Permanent employment on a part-time or full-time basis
Hybrid working arrangement with regular in-person collaboration in Rehfelde
Direct access to executive management, short decision-making processes, and substantial scope for shaping the role
Meaningful advertising budgets for testing and scaling successful campaigns
Premium products with high average order values and diverse target audiences
Collaboration with established sales, marketing, IT, and production teams
Digital processes, marketing automation, modern software, and AI-powered tools
In-house production in Germany and sustainable solar solutions
Long-term career and opportunities to take on additional responsibility
Contributions toward a gym membership