Solarterrassen & Carportwerk GmbH

Performance Marketing

• Plan, build, manage, and scale cross-channel performance campaigns
• Manage and optimize Meta Ads across Facebook and Instagram
• Analyze, optimize, and further develop Google Ads campaigns
• Build and scale additional channels such as YouTube Ads and Pinterest Ads
• Develop WhatsApp funnels for lead qualification and appointment scheduling
• Develop campaign, audience, and offer strategies
• Manage and profitably scale advertising budgets
• Develop a creative testing roadmap, including hooks, headlines, ads, and marketing messages
• Create briefs and scripts for video ads
• Coordinate photographers, videographers, designers, and external specialists
• Use and test AI-generated creatives
• Conceptualize and optimize landing pages and sales funnels
• Conduct A/B tests to optimize conversion rates
• Optimize forms, calls to action, and lead processes
• Improve the quality and likelihood of conversion of incoming customer inquiries
• Build comprehensive tracking from ad interaction through to contract award
• Connect advertising platforms, website, WhatsApp, CRM, and sales
• Analyze lead costs, appointment rates, conversion rates, and Customer Acquisition Cost (CAC)
• Prepare regular performance reports and recommendations for action
• Collaborate with executive management, sales, marketing, and IT

Senior Performance Marketing and Growth Manager