Lead Product Manager, Salesforce, Sales Cloud, PRM

SolarWinds

. Own the Salesforce Lead-to-Opportunity and Partner Relationship Management (PRM) domains within the IT Business Applications team .

Posted 10/8/2026full-timeRemote • California • United StatesSenior💰 $100,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Salesforce Sales Cloud and Partner Relationship Management, with a strong focus on lead lifecycle management, marketing-to-sales handoff, and data quality controls. Proven ability to lead cross-functional teams, manage roadmaps, and influence stakeholders in a fast-paced environment.

Highest-signal resume keywords

Salesforce Sales Cloud ExpertiseLead Lifecycle ManagementPartner Relationship ManagementMarketing Automation IntegrationData Quality Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead CaptureLead ScoringLead RoutingSalesforce ConfigurationData Model DesignProcess DesignAccount ManagementTerritory ManagementForecasting CapabilityFunnel Metrics Analysis

Soft Skills

Executive CommunicationAnalytical JudgmentStakeholder InfluencePrioritizationMentoring

Tools & Technologies

SalesforceMarketoPardotHubSpotEloqua

Certifications & Qualifications

Sales Cloud ConsultantSalesforce AdministratorPlatform App BuilderExperience Cloud Account EngagementMarketing Cloud Account Engagement

Industry Keywords

Lead-to-OpportunityPartner OnboardingCampaign AttributionMQLSALSQLAgile Sprint DeliveryData EnrichmentCRM ReportingGo-to-Market Operating Models

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own the Salesforce Lead-to-Opportunity and Partner Relationship Management (PRM) domains within the IT Business Applications team
Own the end-to-end lead lifecycle, including capture, enrichment, deduplication, scoring, qualification, routing, conversion, and recycling/nurture paths
Define and govern MQL, SAL, and SQL stage/status models, criteria, disposition reasons, routing logic, SLAs, and escalations
Own marketing-to-sales handoff, campaign attribution, marketing automation integration, MAP-to-CRM synchronization, inbound intake, and context transfer to Sales Development
Improve speed-to-lead and lead-to-opportunity conversion through automation, data quality controls, and AI-assisted qualification
Own PRM platform capabilities, partner onboarding, tiering, provisioning, portal experience, deal registration, attribution, and partner performance reporting
Own account, contact, territory, opportunity management, forecasting capabilities, planning cycles, and CRM/reporting data reconciliation
Set a minimum four-quarter rolling roadmap, build investment business cases, define KPIs, and guide Salesforce versus adjacent tooling decisions
Lead discovery, solution design, functional and high-level technical documentation, backlog prioritization, acceptance, release readiness, testing, UAT, deployment, and post-release validation
Direct an offshore Salesforce delivery team and coordinate cross-system impacts across marketing automation, data enrichment, CPQ, reporting, and data platforms
Advise Marketing Operations, Sales Development, Sales Operations, and Channel leadership
Facilitate discovery, communicate trade-offs, negotiate scope, own adoption and enablement, and mentor product owners

Requirements

What you’ll need

10+ years of IT or business systems experience across the full software development lifecycle: analysis, design, development, testing, implementation, and documentation
6+ years of hands-on experience with Salesforce Sales Cloud, including configuration, data model, automation, and process design in a complex enterprise org
Deep, demonstrable expertise in top-of-funnel process: lead capture, enrichment, scoring, routing and assignment, qualification, and conversion
Proven command of funnel stage frameworks, MQL, SAL, and SQL definitions, handoff criteria, SLAs, and accountable reporting
Direct experience owning marketing-to-sales handoff, including integration with a marketing automation platform such as Marketo, Pardot/Account Engagement, HubSpot, or Eloqua, and lead-to-account matching
3+ years of hands-on experience with Partner Relationship Management, including deal registration, partner portals, and channel conflict rules
Hands-on experience delivering account management, territory management, and forecasting capability in Salesforce
Experience directing offshore or distributed Salesforce development teams through agile sprint delivery
Deep understanding of go-to-market operating models across direct, channel, and co-sell motions
Strong grasp of CRM data quality fundamentals: deduplication, enrichment, matching, hierarchy management, and downstream reporting consequences
Ability to independently own roadmap, prioritization, and outcomes
Excellent requirements and documentation skills
Strong analytical judgment and experience with funnel metrics and conversion data
Executive-ready communication and ability to influence senior business stakeholders and engage technical teams
Ability to prioritize and execute across competing demands in a fast-paced, high-visibility environment
Interest in evolving Salesforce capabilities including Data Cloud and AI-assisted selling and qualification
Bachelor's degree (4-year) in a technical or business field required
Salesforce certifications strongly preferred: Sales Cloud Consultant, Administrator, Platform App Builder; Experience Cloud or Marketing Cloud Account Engagement a plus