Senior Demand Generation Manager

SolarWinds

. Translate go-to-market strategy and product priorities into demand generation strategies for SolarWinds Observability .

Posted 10/19/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategies and campaign optimization, leveraging advanced marketing automation tools and data-driven insights to drive measurable pipeline and revenue growth in B2B environments.

Highest-signal resume keywords

B2B Marketing ExperienceDemand GenerationMarketing Automation ProficiencyCampaign Performance MeasurementAI Skills Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign StrategyPipeline ManagementWorkflow AutomationConversion OptimizationData AnalysisLead GenerationPerformance MetricsContent StrategySales Enablement

Soft Skills

Attention to DetailCross-Functional CommunicationProactive Problem SolvingTime ManagementCollaboration

Tools & Technologies

MarketoSalesforce6senseGoldcastQualifiedOutreachZapierClay

Industry Keywords

SaaSEnterprise TechnologyIntegrated CampaignsAI AgentsCIO EngagementSenior IT Buyer Behavior

About the role

Key responsibilities & impact

Translate go-to-market strategy and product priorities into demand generation strategies for SolarWinds Observability
Own mid-to-bottom funnel campaign strategies from consideration through conversion
Create sales-ready leads through retargeting across free trial activations, interactive demos, quotes, and other conversion points
Develop and manage AI agents, skills, and autonomous workflows for targeting, orchestration, and personalization at scale
Partner with SDRs on lead follow-up and conversion from routed lead to sales opportunity
Develop a testing roadmap with the CRO team, including benchmarks and conversion targets
Shape messaging, content, and campaign strategy based on CIO and senior IT buyer behavior
Partner with Product Marketing on campaign materials for IT decision makers
Measure and optimize campaigns using performance data and insights
Identify issues early and recommend campaign optimizations

Requirements

What you’ll need

7+ years of B2B marketing experience, with a focus on demand generation and integrated campaigns, ideally within SaaS or enterprise technology
Proven track record of driving measurable pipeline and revenue for new business
Experience executing campaigns across paid ads, email, web, social, chatbot, and events
Understanding of how to build AI skills versus AI agents and create/map complex workflows and automation
Advanced proficiency with marketing automation and CRM platforms, including Marketo and Salesforce
Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar
Data-driven approach with ability to connect programs to pipeline outcomes
Ability to measure and optimize campaign performance
Ability to manage multiple programs simultaneously in a fast-paced environment
Strong attention to detail and proactive cross-functional communication