Senior Ad Specialist – Google Ads, Meta Ads, LinkedIn Ads

Solvi Digital

. Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for UK industrial and manufacturing clients .

Posted 9/29/2026contractRemote • South AfricaSenior💰 £1,800 - £2,300 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lead generation campaign management across Google Ads, Meta, and LinkedIn, with a strong focus on the UK industrial and manufacturing sectors. Proficient in developing cold email strategies and utilizing automation tools for lead notifications and reporting.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementLinkedIn Ads ManagementCold Email Strategy DevelopmentLead Generation Campaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Lead GenerationKeyword ResearchAudience TargetingAd CopywritingBid ManagementCampaign OptimizationCold Email Infrastructure SetupReporting SkillsAutomated WorkflowsE-commerce Campaign Experience

Soft Skills

Strong CommunicationSelf-ManagementReliabilityConsultant Mindset

Tools & Technologies

ZapierMakeInstantlyClaude

Industry Keywords

Industrial ClientsManufacturing ClientsUK MarketLead QualityPersonalization at Scale

About the role

Key responsibilities & impact

Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for UK industrial and manufacturing clients
Own full campaign strategy, including keyword research, audience targeting, ad copy, bid management, and ongoing optimisation
Build Meta funnels including Instant Form campaigns optimised for lead quality
Advise clients and internal team on campaign approach for given budgets
Work with the in-house design team to brief landing page positioning and offer structure
Set up automated lead notification workflows via Zapier or Make from form submissions to clients
Produce insight-led reports using Claude and other tools
Manage LinkedIn Ads accounts alongside Meta
Monitor campaigns daily, identify problems quickly, and act independently

Requirements

What you’ll need

5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required
Proven track record running B2B lead generation campaigns, specifically for the UK market
Some e-commerce campaign experience is a bonus
Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring
Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)
Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation
Strong cold email copywriting skills
Comfortable working with complex industrial and manufacturing clients
Experience building automated lead notification workflows using Zapier or Make
Confident using Claude or equivalent AI tools for reporting, analysis, and output
Excellent reporting skills
Consultant mindset
Strong communicator, highly self-managed, and reliable in a remote setup
Based in South Africa

Benefits

Comp & perks

Fully remote role working with a specialist UK B2B agency
Direct access to the senior team - no management layers or bureaucracy
Varied client portfolio across industrial, manufacturing, and commercial sectors
Consistent, long-term engagement with room to grow as the agency grows
Flexible working with UK time zone alignment where needed