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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and scaling datacom business units, recruiting and developing sales teams, and establishing key manufacturer partnerships. Proficient in developing go-to-market strategies and managing inventory aligned with market demand.
Highest-signal resume keywords
Datacom Business DevelopmentSales Team RecruitmentManufacturer Partnership ManagementNegotiation SkillsGo-To-Market Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
DatacomStructured CablingLow Voltage ProductsSales ProcessesPerformance MetricsInventory StrategyMarket AnalysisDistribution AgreementsSKU StrategyContractor Engagement
Soft Skills
Relationship BuildingTeam DevelopmentCollaborationNegotiationCommunication
Certifications & Qualifications
Bachelor’s Degree in BusinessBachelor’s Degree in Engineering
Industry Keywords
Electrical DistributionLow Voltage IntegrationMarket TrendsDemand GenerationSales Performance
About the role
Key responsibilities & impact- Establish Crawford Electric Supply as a leading regional distributor of datacom, structured cabling, and low-voltage products
- Build the go-to-market team
- Secure key manufacturer partnerships
- Develop inventory and product strategy
- Recruit talent across major metros within Crawford’s footprint
- Recruit, hire, and develop datacom sales associates across major metro markets in Crawford’s 8-state territory
- Establish training programs, sales processes, and performance metrics for the datacom business
- Build a scalable organizational structure for long-term segment growth
- Identify, pursue, and secure manufacturer authorizations and distribution agreements
- Negotiate program terms, rebates, and co-op marketing support
- Own relationships with key manufacturer partners and represent Crawford at manufacturer events and business reviews
- Design and implement a datacom inventory profile aligned to regional demand, stocking strategy, and working capital goals
- Partner with purchasing and branch operations on SKU strategy, min/max levels, and distribution logistics
- Evaluate product mix against market trends and customer demand
- Develop and execute a go-to-market strategy targeting datacom contractors, low-voltage integrators, and end users
- Build relationships with contractors, integrators, engineers, and end-user accounts
- Identify growth markets and prioritize metro-level expansion
- Partner with branch managers and outside sales teams to integrate datacom offerings into existing customer relationships
- Collaborate with marketing on positioning, collateral, and demand-generation programs
- Report segment performance, pipeline, and strategic initiatives to executive leadership
Requirements
What you’ll need- 8+ years of experience in datacom, structured cabling, low voltage, or related electrical/technology distribution
- Proven track record building or scaling a business unit, sales team, or new product line
- Established relationships with datacom/low voltage manufacturers strongly preferred
- Experience working with contractors, integrators, and end users in the datacom/low voltage space
- Strong negotiation skills with manufacturer and vendor partners
- Demonstrated ability to recruit and build sales teams across multiple markets
- Willingness to travel extensively across an 8-state territory
- Bachelor’s degree in business, engineering, or related field preferred; equivalent experience considered
Benefits
Comp & perks- Healthcare plans
- Dental & vision
- Paid time off
- Paid parental leave
- 401(k) retirement savings with company match
- Professional and personal development programs
- Opportunity to become a shareholder
- Employer-paid short- and long-term disability
- Employer-paid life insurance for spouse and dependents
- Robust wellness program
- Gym reimbursement
- Employee Assistance Program (EAP)
- Employee resource groups (ERGs)
- Reasonable accommodations for individuals with disabilities