Sales Coach – East Territory

Sonova Group

. Assess individual and team training needs through performance evaluations, surveys, and direct observations .

Posted 11/1/2026full-timeUnited StatesMid-LevelSenior💰 $88,000 - $103,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and delivering sales training programs tailored to the hearing healthcare industry, with a strong focus on coaching, performance improvement, and adherence to audiological best practices. Proven ability to assess training needs and align programs with organizational goals while maintaining compliance with state and federal regulations.

Highest-signal resume keywords

Licensed Hearing Care ProviderSales Training DevelopmentCoaching StrategiesB2C Sales ExperienceProficiency in Microsoft Office Suite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales TechniquesPerformance MetricsClinical Best PracticesReal Ear MeasurementsHearing Aid FittingBehavioral EconomicsMotivational InterviewingSales Enablement ToolsLearning Management SystemsAudiological Best Practices

Soft Skills

Excellent Presentation SkillsInterpersonal SkillsMotivational SkillsCoaching Skills

Tools & Technologies

CRMsMicrosoft Office SuiteLearning Management SystemsSales Enablement Tools

Certifications & Qualifications

Licensed Hearing Care ProviderHIS - Board Certified PreferredAUD

Industry Keywords

Hearing HealthcareSales PracticesFamily-Centered CareState-Specific RegulationsFederal RegulationsSonova Hearing Care ProductsAudioNova Sales Approach

About the role

Key responsibilities & impact

Assess individual and team training needs through performance evaluations, surveys, and direct observations
Collaborate with Regional Directors and Senior Directors to align training programs with company goals and sales strategies
Develop and deliver sales training programs and reflection sessions to improve objection handling, product knowledge, and value-based selling
Positively influence the productivity pacing of new hire HCPs
Conduct post-training assessments and track improvement in key sales metrics
Provide ongoing coaching and support for continuous development and performance improvement
Deliver training according to audiological best practices and the MEET patient journey
Travel throughout the territory providing in-person coaching and POD sessions
Work closely with the Director of Professional Services to deliver workshops, one-on-one training, and in-person and remote sessions

Requirements

What you’ll need

Licensed Hearing Care Provider: HIS - Board certified preferred, or AUD
Active and current state-specific license in good standing; license(s) must remain active, current and in good standing throughout tenure with AudioNova
Additional professional training or development in sales techniques, motivational interviewing, coaching strategies, behavioral economics, industry-specific knowledge, family-centered care and leadership qualities highly encouraged
Familiarity with state-specific and federal regulations related to hearing healthcare and sales practices
Extensive knowledge of Sonova hearing care products, features and software
Excellent presentation, coaching, and interpersonal skills
Strong knowledge of sales techniques and sales performance metrics, with proven experience and success with AudioNova sales approach and tools
Strong ability to motivate and coach through actionable insights and measurable goals
Experience in B2C sales
Proficiency in clinical best practices and evaluation equipment, including real ear measurements
Proficiency with CRMs, company SOPs, compliance and AudioNova values
Proficiency in Microsoft Office Suite, Learning Management Systems (LMS), and sales enablement tools
Minimum 5 years relevant hearing health experience, selling and fitting multi-brand hearing aids
Operated a successful business model, exceeded revenue goals, help rate, and ASP

Benefits

Comp & perks

10% VCC annually
Home office position
Minimum 50% travel throughout the territory