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Sophos

Director, Product Marketing – AI Solutions

Sophos

. Lead go-to-market strategy, positioning, and messaging for Sophos' AI security portfolio .

Posted 9/17/2026full-timeRemote • United States, CanadaLead💰 $174,000 - $290,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in go-to-market strategy and messaging for AI security solutions, with a strong ability to translate technical capabilities into compelling narratives for diverse audiences. Proven experience in building launch assets and enabling partners in the cybersecurity domain.

Highest-signal resume keywords
Go-To-Market StrategyAI Security SolutionsCompetitive PositioningChannel-Led ModelTechnical Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
AI-Native WorkflowProduct LaunchMessaging FrameworksCompetitive AnalysisLaunch Asset DevelopmentObjection HandlingTechnical TranslationAutomation ToolsMarket ResearchCybersecurity Solutions
Soft Skills
Strong Writing SkillsCommunication SkillsComfort in AmbiguityCollaborationStakeholder Engagement
Tools & Technologies
Frontier AI ToolsPitch DecksSolution BriefsWeb CopyBattlecardsEnablement PlaybooksVideo ScriptsDemo NarrativesFAQsCustomer Evidence
Industry Keywords
AI CybersecurityMSSPMSPVARMDRXDRSIEMAI Threat LandscapeAnalyst RelationsCompetitive Landscape

Tech Stack

Tools & technologies
Cyber Security

About the role

Key responsibilities & impact
  • Lead go-to-market strategy, positioning, and messaging for Sophos' AI security portfolio
  • Own positioning and messaging for Sophos AI solutions and emerging categories
  • Build the category narrative around AI-native cybersecurity defense
  • Guide AI-related messaging across the broader Sophos portfolio
  • Translate technical capabilities into channel-ready stories for security buyers, MSPs, and end customers
  • Develop messaging frameworks, value propositions, competitive positioning, and proof points
  • Lead end-to-end go-to-market planning for new AI solutions and category launches
  • Partner with Product Management on launch scope, sequencing, and tiering
  • Build launch assets including pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks
  • Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events
  • Equip MSPs, MSSPs, resellers, and VARs to sell and operationalize Sophos AI solutions
  • Build seller and partner enablement programs
  • Author talk tracks, objection handling, and competitive positioning
  • Maintain a point of view on the AI cybersecurity market and competitive landscape
  • Track competitor claims and product launches
  • Brief analyst research firms including Gartner, IDC, and Omdia
  • Build feedback loops with customers, partners, and field teams
  • Develop customer and partner evidence such as case studies, quotes, references, and outcome data
  • Develop AI narratives for Sophos' broader solution portfolio

Requirements

What you’ll need
  • AI-native daily workflow using frontier AI tools for research, competitive analysis, drafting, and synthesis
  • 7+ years in roles combining technical depth and market-facing communication
  • Proven track record bringing new products or categories to market
  • Ability to translate deep technical capability into differentiated stories
  • Ability to build launch assets including pitch decks, solution briefs, web copy, battlecards, and enablement playbooks
  • Fluency in or ability to quickly learn a channel-led model involving MSPs, MSSPs, resellers, and distributors
  • Ability to automate repetitive work with tools, prompts, and workflows
  • Hands-on competitive research using trials, demos, documentation, release notes, and pricing pages
  • Track record turning competitive findings into positioning, battlecards, and objection handling
  • Strong writing and communication skills for analysts, sellers, and senior stakeholders
  • Comfort operating in ambiguity and on short timelines
  • Legal authorization to work in the jurisdiction where the position is posted without employer sponsorship
  • Willingness to travel occasionally
  • Preferred: direct experience marketing or building AI products
  • Preferred: direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions
  • Preferred: working knowledge of the AI threat landscape
  • Preferred: established relationships with industry analysts

Benefits

Comp & perks
  • Bonus eligibility
  • Comprehensive benefits package
  • Remote-first working model
  • Employee-led diversity and inclusion networks
  • Annual charity and fundraising initiatives
  • Volunteer days
  • Global employee sustainability initiatives
  • Global fitness and trivia competitions
  • Global wellbeing days
  • Monthly wellbeing webinars and training
  • Equal opportunity and recruitment adjustments