Sortly

Content Marketing Manager

• Execute Sortly's organic search strategy through authoritative, optimized content for traditional and AI-driven search
• Lead editorial planning and production across the blog and priority web content
• Manage the editorial calendar from briefing through publication
• Draft data-rich editorial, competitive content, customer stories, lead magnets, and event content
• Develop proprietary research and benchmark studies with the Data team
• Build AI-assisted workflows for research, drafting, editing, and optimization
• Manage agency and freelance relationships, assignments, feedback, timelines, and delivery
• Monitor content and channel performance and recommend improvements
• Own the weekly Inventory Insider newsletter, including planning, writing, deployment, and optimization
• Improve newsletter performance through segmentation, testing, and data-driven iteration
• Collaborate on email content for campaigns and nurture programs
• Lead planning and execution across LinkedIn, Facebook, and Instagram
• Test social formats and repurpose editorial, research, customer, and campaign content
• Coordinate company announcements, product launches, and integrated marketing campaigns