Senior Social Media Manager

Soulhouse

. Full responsibility for Soulhouse’s social media channels, including editorial planning, quality assurance, and brand consistency .

Posted 10/13/2026full-timeHamburg • GermanySenior💰 €52,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media management, content creation, and community engagement, with a strong focus on brand strategy and trend analysis. Proficient in utilizing AI tools for content workflows and capable of developing editorial standards and SOPs.

Highest-signal resume keywords

Social Media ManagementContent CreationTrend AnalysisAI Tools ProficiencyEditorial Standards Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media ManagementContent CreationTrend AnalysisEditorial Standards DevelopmentCampaign ManagementSOP CreationCommunity Insights TranslationVideo EditingFormat DevelopmentFreelancer Coordination

Soft Skills

Operational ImprovementIndependent EditingCollaborationStrategic ThinkingQuality Assurance

Tools & Technologies

CapCutCanvaAsanaConfluenceClaudeAI Tools

Industry Keywords

Wellbeing BrandsFMCG SectorCreator CollaborationsCommunity FormatsBrand Consistency

About the role

Key responsibilities & impact

Full responsibility for Soulhouse’s social media channels, including editorial planning, quality assurance, and brand consistency
Translate brand strategy, tone of voice, and visual identity into social content
Follow and further develop the social playbook
Conceptualize and produce Reels, responsive ads, viral formats, carousels, static posts, and video cuts
Identify Instagram and TikTok trends and adapt them for each platform
Monitor the community, analyze trends and wellbeing topics, and feed insights back into content planning and strategy
Develop guest formats and expert collaborations
Manage social campaigns and brand moments from concept through evaluation
Brief and manage external service providers
Work with the Tech team to build an AI-powered content workflow for trend analysis, topic translation, Canva integration, and asset delivery

Requirements

What you’ll need

4–7 years of professional experience in social media management or content, ideally with brand and agency experience
Ability to operationalize, document, and continuously improve standards
Experience creating SOPs and editorial standards
Ability to independently edit social content and develop formats and trends
Portfolio featuring responsive ads, Reels, and viral content
Experience independently managing social campaigns from concept through freelancer coordination
Ability to use AI tools for copywriting, workflows, and automation
Ability to understand and help develop concepts such as content agents at an intellectual and strategic level
Understanding of premium wellbeing brands, Instagram, and TikTok
Ability to translate community insights into decisions
Proficiency in CapCut, Captions, Canva, Asana, Confluence, Claude, and other AI tools
Fluent in German and English, with strong and precise writing skills
Experience in the self-care or FMCG sector, as well as with creator collaborations and community formats, is a plus

Benefits

Comp & perks

Fixed annual salary of €52,000 plus up to €6,000 in variable compensation based on measurable goals
Genuine creative and strategic ownership at a growing European brand
Work with studios in Germany, Austria, Spain, and other markets
AI-first culture with modern systems and AI tools
Close collaboration with the Head of Brand, C-level executives, and founders, with short decision-making paths
Choice of a Deutschlandticket, Urban Sports Club membership, or monthly shopping vouchers
Monthly Soulhouse vouchers
Bike leasing program
Exclusive employee discounts on additional services
Relocation support if moving to another city for the role
Hybrid work from Hamburg with flexibility