Senior Product Marketing Manager

Sourcegraph

. Tell the Sourcegraph story and scale go-to-market for its engineering infrastructure products .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $144,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a strong focus on technical product launches, sales enablement, and go-to-market strategy. Proven ability to translate technical capabilities into compelling market narratives while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Product Marketing ExperienceTechnical Product LaunchesSales EnablementDeveloper Tools FamiliarityIntegrated Campaign Delivery

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementTechnical MarketingMarket StrategyMessaging FrameworksCampaign AttributionAI-Driven Software DevelopmentAccount-Based MarketingPositioningField EnablementPipeline Generation

Soft Skills

Customer-First MindsetExcellent Communication SkillsBias Toward ActionTrust BuildingCollaboration

Tools & Technologies

Demand GenerationField MarketingDevRelWebinarsVideosWeb ContentEvents

Industry Keywords

B2B EnterpriseSoftware EngineeringSoftware DevelopmentComplex Buying CyclesTechnical Aptitude

About the role

Key responsibilities & impact

Tell the Sourcegraph story and scale go-to-market for its engineering infrastructure products
Report to the Head of Marketing
Drive thought leadership, product leadership, and market leadership
Translate technical capabilities into clear market narratives
Turn product direction into successful launches
Align go-to-market activities across teams
Lead technical product marketing for Code Search, Deep Search, Sourcegraph MCP, APIs for agents, and Agentic Batch Changes
Partner with Demand Generation and DevRel to drive results
Ramp up on the product, audience, and market landscape
Build trust with GTM and EPD teams
Identify product marketing gaps and quick wins
Establish messaging frameworks
Lead product releases and launches
Create and deliver sales enablement assets
Establish an operating rhythm with GTM and EPD teams
Make launches and releases repeatable and predictable
Drive initiatives influencing pipeline generation and deal velocity
Partner on high-impact campaigns
Attribute activities to revenue impact
Shape go-to-market strategy
Raise the bar for product marketing across the organization

Requirements

What you’ll need

5+ years of work experience in product marketing, developer marketing, product management, or related technical marketing roles in a B2B enterprise setting
Strong familiarity with developer tools and modern developer workflows
Deep interest in AI-driven software development
Proven ownership of end-to-end technical product launches, including positioning, field enablement, and launch execution
Ability to partner with technical teams and translate differentiation into clear, credible, memorable stories
Experience supporting enterprise sales motions and navigating complex buying cycles
Strong sales enablement experience
Experience delivering integrated campaigns with Demand Generation, Field Marketing, and DevRel across webinars, videos, web content, and events
Customer-first mindset and ability to translate customer feedback into messaging, positioning, and product direction
Strong technical aptitude and understanding of how modern software is built, shipped, and adopted
Bias toward action
Excellent written, verbal, and presentation skills
Background in software engineering or software development (nice-to-have)
Experience with account-based marketing in enterprise or strategic account motions (nice-to-have)

Benefits

Comp & perks

Equity compensation
Generous perks and benefits
Above-average salary targeting the high-end of the applicable pay range
Globally distributed work arrangement
Equal opportunity workplace