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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and digital marketing, with a strong focus on campaign management, analytics, and marketing automation using HubSpot. Proven ability to optimize multi-channel campaigns and enhance lead generation through strategic partnerships and innovative technologies.
Highest-signal resume keywords
Demand GenerationMarketing Automation (HubSpot)Webinar Campaign ManagementLinkedIn AdsGoogle Ads
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementAnalytical SkillsSEO PrinciplesAccount-Based MarketingA/B TestingAudience SegmentationLead Flow MonitoringPerformance Metrics AnalysisEvent-Based CampaignsB2B SaaS Experience
Soft Skills
Clear CommunicationTime Management
Tools & Technologies
HubSpotSalesforceAI Tools for Campaign OptimizationGoogle AdsLinkedIn Ads
Industry Keywords
GovTechProcurementDigital MarketingGrowth MarketingMulti-Channel Campaigns
About the role
Key responsibilities & impact- Build, launch, and optimize multi-channel demand generation campaigns that generate qualified pipeline for Sales
- Partner with the Events team to drive booth traffic, capture and follow up on leads, and measure event performance
- Build and execute webinar marketing campaigns across email, paid media, SDR outreach, social, and other channels
- Partner with Product Marketing and Content on messaging and creative assets
- Coordinate post-webinar follow-up and SDR handoff
- Analyze and improve webinar registration, attendance, engagement, and pipeline
- Execute and optimize LinkedIn Ads, Google Ads, retargeting, content syndication, and other paid campaigns
- Manage paid media budgets, audience targeting, and ongoing performance
- Develop nurture strategies and implement HubSpot campaigns, workflows, and automation with Marketing Operations
- Create audience segments using behavior, lifecycle stage, firmographics, and buying intent
- Monitor and report on lead flow, conversion rates, and campaign performance metrics
- Design and execute A/B tests across messaging, audiences, channels, landing pages, and creative
- Explore new channels, AI capabilities, and technologies to improve performance
- Test opportunities to improve brand visibility across search, AI-powered discovery platforms, social media, and online communities
- Become a trusted source of campaign judgment across the Buyer, Supplier, and Planning businesses
Requirements
What you’ll need- 3–5 years in demand generation, growth marketing, digital marketing, or campaign management
- Hands-on experience in a marketing automation platform; HubSpot preferred
- Experience supporting webinars, conferences, and event-based campaigns
- Experience in B2B SaaS, GovTech, or procurement
- Strong analytical skills and ability to manage multiple campaigns and deadlines simultaneously
- Clear and precise written and verbal communication
- Familiarity with AI tools for content creation, research, campaign optimization, and workflow automation
- Authorization to work in the United States; work visa or transfer sponsorship is not available
- Working knowledge of SEO principles and familiarity with GEO
- Account-based marketing experience
- Direct experience with LinkedIn Ads and Google Ads
- Salesforce experience and familiarity with Salesforce reporting
Benefits
Comp & perks- Comprehensive health and medical coverage
- Paid time off
- A structured learning and development program
- Paid parental leave