Creative Director

Spano Pratt

. Own creative strategy for paid social, with Meta and Instagram as core channels and TikTok, YouTube, and other paid channels as needed .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing creative strategies for paid social campaigns, particularly on Meta and Instagram, while effectively translating client goals into impactful messaging and concepts. Proven ability to lead creative teams, manage production workflows, and deliver measurable results in digital health marketing.

Highest-signal resume keywords

Creative Strategy DevelopmentPaid Social Campaign ManagementStrong Copywriting SkillsClient Presentation SkillsDigital Health Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative DirectionAd CopywritingCampaign Concept DevelopmentPerformance AnalysisTesting and IterationFunnel Performance InterpretationAudience-Specific MessagingLanding Page MessagingShort-Form Video ProductionCompliance Review Integration

Soft Skills

Team LeadershipClient ManagementFeedback ProvisionCoachingCollaboration

Tools & Technologies

MetaInstagramFacebookTikTokYouTubeAI ToolsVideo Editing SoftwareDesign ToolsCollaboration PlatformsProduction Management Tools

Industry Keywords

Digital Health MarketingRegulated Consumer ServicesCreative TestingConversion OptimizationCreative Fatigue Monitoring

About the role

Key responsibilities & impact

Own creative strategy for paid social, with Meta and Instagram as core channels and TikTok, YouTube, and other paid channels as needed
Translate client growth goals, patient or customer research, funnel data, and competitive insights into creative briefs, campaign concepts, messaging angles, offers, and calls to action
Develop audience-specific concepts across levels of awareness
Build creative roadmaps balancing new concepts with iterations of proven work
Partner with paid media to prioritize tests based on business impact, spend, and production capacity
Extend winning messaging into landing pages and other conversion assets
Direct and contribute to ad copy, scripts, storyboards, static ads, carousels, motion graphics, and short-form video
Lead creator-led content, clinician explainers, product demonstrations, and approved patient stories or testimonials
Provide actionable feedback and maintain quality through final delivery
Run structured creative testing with paid media and analytics
Review performance and turn results into recommendations on what to scale, revise, stop, and test next
Monitor creative fatigue and maintain a pipeline of fresh concepts and variations
Translate complex health services into clear, empathetic messaging
Incorporate clinical, legal, and compliance reviews into production workflows
Lead creative discovery, concept presentations, and performance reviews with clients
Coach internal creatives and external partners
Manage briefs, feedback, approvals, workload, and production schedules across accounts
Use AI and automation appropriately with human review
Support new business and account growth through concepts, case studies, and creative recommendations

Requirements

What you’ll need

7+ years of relevant creative experience, including experience leading creative teams or creative workstreams for paid social and digital direct response campaigns
Portfolio of paid social work demonstrating strong concepts, copy, execution, testing, iteration, and measurable acquisition or conversion results
Experience marketing digital health, healthcare, or other sensitive or regulated consumer services
Ability to work effectively with clinical and compliance reviewers
Deep understanding of Meta and Instagram creative, short-form video, creator content, and direct response fundamentals
Experience with Facebook, TikTok, or YouTube
Strong copywriting and creative direction skills, including hooks, offers, proof points, scripts, and landing page messaging
Ability to interpret advertising and funnel performance, develop testable hypotheses, and turn findings into specific creative decisions
Experience leading designers, editors, writers, freelancers, and production partners while managing multiple clients and deadlines
Confident client presentation skills
Practical understanding of agency scopes, production budgets, capacity, and profitability
Working familiarity with design, video editing, collaboration, and AI tools
Must be authorized to work in the United States

Benefits

Comp & perks

Employer contribution of approximately $250–$500 per month toward health insurance, depending on the plan selected
401(k) plan with immediate eligibility; company matches the first 3% contributed by employee
Educational stipend of up to $1,000 annually for approved learning expenses
Company retreats to cool places