Spano Pratt

Art Director

• Own creative strategy for paid social, with Meta and Instagram as core channels and TikTok, YouTube, and other paid channels as needed
• Translate client growth goals, patient or customer research, funnel data, and competitive insights into creative briefs, campaign concepts, messaging angles, offers, and calls to action
• Develop audience-specific concepts across levels of awareness
• Build creative roadmaps balancing new concepts with iterations of proven work
• Partner with paid media to prioritize tests based on business impact, spend, and production capacity
• Extend winning messaging into landing pages and other conversion assets
• Direct and contribute to ad copy, scripts, storyboards, static ads, carousels, motion graphics, and short-form video
• Lead creator-led content, clinician explainers, product demonstrations, and approved patient stories or testimonials
• Provide actionable feedback and maintain quality through final delivery
• Run structured creative testing with paid media and analytics
• Review performance and turn results into recommendations on what to scale, revise, stop, and test next
• Monitor creative fatigue and maintain a pipeline of fresh concepts and variations
• Translate complex health services into clear, empathetic messaging
• Incorporate clinical, legal, and compliance reviews into production workflows
• Lead creative discovery, concept presentations, and performance reviews with clients
• Coach internal creatives and external partners
• Manage briefs, feedback, approvals, workload, and production schedules across accounts
• Use AI and automation appropriately with human review
• Support new business and account growth through concepts, case studies, and creative recommendations

Explore Creative Director at Spano Pratt. Review requirements and application details.

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Creative Director