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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in ad tech and digital media sales, with a strong focus on building and managing publisher partnerships in the UK. Possesses a solid understanding of programmatic mechanics and the ability to analyze market trends to drive revenue growth.
Highest-signal resume keywords
10+ Years In Ad Tech SalesPublisher Partnership DevelopmentProgrammatic Mechanics ExpertiseNegotiation Skills With C-Level ExecutivesAnalytical Mindset For Data-Backed Decisions
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Publisher Partnership GrowthProgrammatic MechanicsHeader BiddingYield ManagementConsent ManagementAd Stack AnalysisRevenue ForecastingMarket AnalysisComplex Deal ClosingData-Backed Business Cases
Soft Skills
Executive PresenceNegotiation SkillsHunter ProfileRelationship BuildingAnalytical Thinking
Tools & Technologies
SimilarWebBuiltWithAd Stack AnalyzersAI Tools For Sales ActivityCMP/Consent Solutions
Certifications & Qualifications
Knowledge Of IAB TCFUnderstanding Of UK GDPR
Industry Keywords
Ad TechDigital Media SalesPublisher SideVideo MonetizationCTV TrendsIn-App MonetizationUK Market InsightsManaged-Service SolutionsIndependent Premium PublishersMid-Market Publishers
About the role
Key responsibilities & impact- Build Sparteo’s local presence in the UK by winning independent premium and mid-market publishers
- Map the UK web to identify under-monetized publishers, vertical and niche media, regional outlets, and digital-first brands
- Activate relationships with publisher owners, founders, and revenue leaders to create qualified pipeline
- Assess publisher ad stacks, traffic quality, and revenue potential using SimilarWeb, BuiltWith, and ad stack analyzers
- Build and maintain a predictable pipeline and forecast against revenue targets
- Engage CEOs, founders, CROs, and Heads of Revenue
- Position Sparteo as a strategic monetization partner
- Translate header bidding, consent, Core Web Vitals, and yield into clear business cases
- Lead negotiations for exclusive, long-term monetization partnerships and work with Legal on contractual terms
- Coordinate handoffs with Account Management and Ad Operations to achieve fast time-to-revenue
- Provide UK publisher market insights to leadership and Product teams
- Analyze UK GDPR, ICO consent enforcement, managed-service networks, CTV, and video adoption
- Understand competitors and develop arguments to displace them
- Help define Sparteo’s UK go-to-market playbook and become the local reference for its supply business
Requirements
What you’ll need- 10+ years in ad tech or digital media sales on the publisher side
- Proven track record of closing and growing publisher partnerships in the UK
- Established network among UK Tier 2 publishers, including independent premium, mid-market, vertical, and niche media
- Experience selling exclusive or managed-service monetization solutions
- Executive presence and negotiation skills with publisher owners and C-level decision-makers
- Hunter profile with experience opening new accounts, handling objections, and closing complex deals independently
- Based in London, or in the UK and ready to be in London regularly
- Solid understanding of programmatic mechanics, including header bidding, SSPs, ad servers, yield, and consent management
- Knowledge of IAB TCF and UK GDPR
- Strong analytical mindset and ability to build data-backed business cases
- Experience in a fast-growing ad tech company or market launch
- Daily use of AI tools for research, preparation, and sales activity
- Experience with video monetization or CMP/consent solutions is a plus
- Knowledge of CTV and in-app monetization trends in the UK is a plus
- Familiarity with SimilarWeb, BuiltWith, or ad stack analyzers is a plus
- French is a plus, not required
Benefits
Comp & perks- Flexible work from home, London office, and on the road
- Private health insurance
- Pension plan
- Life insurance
- Claude AI made available to every team member
- International team collaboration across Europe and North America
- Recruitment process mainly conducted by videoconference