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Field Marketing Manager
SpecterOps. Create and execute high-impact regional marketing programs that drive engagement and pipeline .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing regional marketing programs that drive engagement and pipeline, with a strong focus on collaboration with Sales and effective event management. Proficient in account-based marketing tactics and tools, with a proven ability to track performance and optimize lead conversion.
Highest-signal resume keywords
B2B Marketing ExperienceField MarketingAccount-Based MarketingEvent ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Regional Marketing ProgramsPipeline AttributionEvent Logistics CoordinationPerformance TrackingLead Conversion Processes
Soft Skills
Strong Organizational SkillsExcellent Communication SkillsEmpathyCuriosityHumility
Tools & Technologies
Marketing Automation ToolsCRM SoftwareWebinar PlatformsVendor Management Systems
Industry Keywords
CybersecurityEnterprise SoftwareTechnical IndustriesAPAC Marketing
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Create and execute high-impact regional marketing programs that drive engagement and pipeline
- Plan, manage, and execute field programs including regional events, executive dinners, roadshows, webinars, and partner-led events
- Collaborate with Sales to develop regional marketing plans aligned with territory goals and pipeline needs
- Work with the ABM manager to scale targeted account-based marketing programs with Sales and Demand Generation
- Partner with global marketing to localize and adapt messaging and content for regional use
- Coordinate event logistics, including contracts, budgets, vendor management, and on-site execution
- Develop post-event follow-up processes with Sales and SDR teams to ensure lead conversion and pipeline attribution
- Track and report field-program performance, including ROI and pipeline impact
- Foster relationships with channel and technology partners to execute joint marketing programs
Requirements
What you’ll need- 3-5 years of B2B marketing experience, with at least 2+ years in field or event marketing
- Proven ability to partner closely with Sales to deliver programs that generate qualified pipeline
- Strong organizational skills with the ability to manage multiple events and campaigns simultaneously
- Experience with account-based marketing tactics and tools preferred
- Comfortable working in a fast-paced, remote-first environment with cross-functional collaboration
- Excellent communication skills, both written and verbal
- Willingness to travel for events (up to 30% annually)
- Desire to embody our core values of passionate curiosity, consistent improvement, empathy, sustainability, humility, and empowerment through transparency
- Authorization to work and reside in the United States without sponsorship
- Experience at a fast-paced startup
- Experience in cybersecurity, enterprise software, or other technical industries
- Experience building and executing marketing plans for countries in APAC
Benefits
Comp & perks- Health/Dental/Vision/life insurance: 100% covered for both the employee and their family
- Flexible time off policy
- 13 paid holidays annually
- 401(k) with up to 4% company match
- Stock Options & semi-annual bonuses
- Remote work: $1,500 new hire allowance to set up home office
- $500 annual home office allowance after first year
- $150 monthly cell phone and internet reimbursement
- $5,000 annual professional development allowance
- $5,250 towards continuing education or student loan repayment
- $1,200 annual budget for lifestyle, wellness, pet insurance and more
- A one-time $10,000 benefit towards family planning
- In person and virtual employee events throughout the year
- Company swag