Director of Marketing – Propositions

Spectrum.Life

. Own a B2B pipeline number alongside sales .

Posted 11/6/2026full-timeRemote • United Kingdom, IrelandLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on account-based strategies, pipeline management, and collaboration with sales teams. Proven ability to lead teams, manage marketing technology, and shape propositions for regulated markets, particularly in health and insurance.

Highest-signal resume keywords

B2B Marketing LeadershipAccount-Based MarketingBid And RFP Content ExperienceTeam Leadership At Director LevelExperience In Health Or Insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementMarketing Technology OwnershipData CollaborationProposition DevelopmentClinical Evidence StandardsWhite-Label Co-MarketingMarket DevelopmentLead GenerationRetention StrategiesBudget Planning

Soft Skills

Credibility With BuyersCommunication SkillsLeadership SkillsStrategic ThinkingCollaboration

Tools & Technologies

CRM SystemsMarketing Automation ToolsMeasurement ToolsData Analytics Platforms

Industry Keywords

B2B MarketingAccount-Based MarketingHealth InsuranceRegulated Enterprise BuyersClinical ClaimsAustralian Health FundsGulf PartnersThought LeadershipPublic RelationsExecutive Visibility

About the role

Key responsibilities & impact

Own a B2B pipeline number alongside sales
Run account-based marketing for named insurer, partner and employer targets
Build the demand engine for workplace business and channel partners across search, web, conversion and paid channels
Own marketing technology and data, collaborating with Sales Operations on CRM and measurement
Map and engage insurer buying groups across proposition, clinical, procurement and executive buyers
Provide account teams with proof, category material, proposal evidence and executive briefings
Own bid and RFP content with the Bid Manager
Support expansion and renewal within existing insurer partnerships
Own the B2B brand and standards across every market
Lead the category argument for connected, clinically governed mental health and the case for change
Manage white-label and partner co-marketing
Run thought leadership, public relations and executive visibility based on outcomes and clinical evidence
Ensure external claims meet clinical evidence standards with the Chief Clinical Officer
Own message architecture and positioning for core propositions with Product and Clinical
Shape propositions for UK insurers, Australian health funds and Gulf partners
Bring buyer and competitor insight into the product roadmap
Lead the retention and adoption team supporting client adoption and renewals
Recruit and lead two specialist roles and the established retention and adoption team
Set the function plan and budget and align marketing capacity with commercial leadership
Participate in weekly commercial forums and integrate lead generation and market development as the function grows

Requirements

What you’ll need

Five or more years leading B2B marketing, with a pipeline number owned alongside sales on long-cycle deals
Account-based marketing against a named target list, selling to insurers, health funds, employers or brokers, or comparable regulated enterprise buyers
Bid and RFP content experience
Credibility with proposition, clinical and procurement buyers
Track record of leading a team of five or more at director level
Strongly preferred: background in health or insurance
Strongly preferred: experience of white-label and partner co-marketing
Strongly preferred: discipline in regulated and clinical claims
Strongly preferred: exposure to Australia or the Gulf
Strongly preferred: fluency and competency in AI-enabled knowledge work
B2B marketing background; primarily consumer marketing or proposition and product experience is unlikely to fit

Benefits

Comp & perks

Full-Time permanent contract
Competitive salary (dependent on experience)
Remote or hybrid working options
25 days' annual leave
24/7 EAP and a wide range of health and wellbeing supports
Extensive list of employee perks and benefits for ROI and UK NI