Spectrum.Life

Chief Marketing Officer

• Own a B2B pipeline number alongside sales
• Run account-based marketing for named insurer, partner and employer targets
• Build the demand engine for workplace business and channel partners across search, web, conversion and paid channels
• Own marketing technology and data, collaborating with Sales Operations on CRM and measurement
• Map and engage insurer buying groups across proposition, clinical, procurement and executive buyers
• Provide account teams with proof, category material, proposal evidence and executive briefings
• Own bid and RFP content with the Bid Manager
• Support expansion and renewal within existing insurer partnerships
• Own the B2B brand and standards across every market
• Lead the category argument for connected, clinically governed mental health and the case for change
• Manage white-label and partner co-marketing
• Run thought leadership, public relations and executive visibility based on outcomes and clinical evidence
• Ensure external claims meet clinical evidence standards with the Chief Clinical Officer
• Own message architecture and positioning for core propositions with Product and Clinical
• Shape propositions for UK insurers, Australian health funds and Gulf partners
• Bring buyer and competitor insight into the product roadmap
• Lead the retention and adoption team supporting client adoption and renewals
• Recruit and lead two specialist roles and the established retention and adoption team
• Set the function plan and budget and align marketing capacity with commercial leadership
• Participate in weekly commercial forums and integrate lead generation and market development as the function grows

Explore Director of Marketing – Propositions at Spectrum.Life. Review requirements and application details.

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Director of Marketing – Propositions