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Senior Vice President, Brand Strategy
Spectrum Science - a GHMC Company. Lead brand positioning, audience strategy, value propositions, messaging frameworks, and integrated brand strategies .
About the role
Key responsibilities & impact- Lead brand positioning, audience strategy, value propositions, messaging frameworks, and integrated brand strategies
- Translate business, market, competitive, cultural, behavioral, patient, HCP, and stakeholder insights into evidence-based recommendations
- Connect strategy through creative development, activation, customer experience, communications, and measurement
- Identify strategic opportunities amid shifts in healthcare, science, culture, technology, and audience behavior
- Advise senior and executive-level client stakeholders across complex, high-value relationships
- Lead strategic discussions, workshops, presentations, and planning engagements
- Build senior client relationships and identify opportunities to expand strategic partnerships
- Partner across Creative, Communications, CTX, Media, Analytics, and specialist capabilities on connected, omnichannel strategies
- Align internal and external stakeholders around strategic direction and priorities
- Ensure strategy translates into integrated execution, measurable outcomes, and client impact
- Identify organic growth opportunities and lead or support new business pitches and agency points of view
- Champion AI, analytics, research, and emerging technologies in strategy development
- Lead, coach, and develop strategy talent
- Set expectations for strategic quality, collaboration, accountability, and client leadership
- Mentor senior talent and make resourcing decisions supporting performance, retention, and business needs
- Foster a collaborative, high-performing culture as teams and scopes grow
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, Psychology, Sociology, or a related field required
- Advanced degree preferred
- 15+ years of experience in brand strategy, communications strategy, marketing strategy, strategic planning, consulting, or a related discipline
- Significant experience in agency, consulting, healthcare, life sciences, pharmaceutical, biotechnology, or integrated marketing environments
- Proven ability to lead strategy across large, complex, or high-value client relationships, ideally across a full communications pillar or comparable integrated portfolio
- Demonstrated success advising executive-level stakeholders and influencing business and brand decisions
- Deep understanding of brand strategy, audience and behavioral insights, market dynamics, integrated customer experiences, research, analytics, and emerging strategy tools
- Experience leading multidisciplinary teams, developing senior-level talent, and connecting strategy to measurable client impact, retention, and organic growth
Benefits
Comp & perks- Remote-friendly flexible work environment with options to work in offices, remotely from anywhere in the United States, or a combination
- Monthly cell phone reimbursement
- Flexible time off
- Company holidays, voting time, jury duty and bereavement leave
- Sabbatical Program after 7 years of service
- 13 weeks paid Parental Leave, inclusive of adoption and foster care placement
- Continuous learning and development through Greatest Potential Self proprietary talent program
- Tuition reimbursement programs
- In-house 1:1 coaching with access to talent and productivity-based assessments
- Referral bonus
- Medical concierge service
- Thorough onboarding including accessible conversations with leadership
- 401k with company match
- 1:1 Financial Coaching and Education
- Medical, dental and vision benefits
- Science-backed meditation and mindfulness tools through Headspace