Spectrum Science - a GHMC Company

Vice President

• Drive organic growth of media solutions within the client base
• Lead media solutions for new business pitches
• Manage, mentor, and grow a cross-functional team of media planners, channel specialists, and optimizers
• Develop and document team processes and best practices
• Lead media planning, negotiation, deployment, and optimization for assigned clients from beginning to end
• Identify and procure or conduct research on media consumption and trends for target audiences
• Develop media strategies that directly address client objectives
• Partner with earned media specialists to develop integrated Paid, Earned, Owned, and Shared strategies
• Manage media schedules and budget reconciliation, and develop and send RFPs to media partners
• Evaluate and compare RFP responses and negotiate added value with external media partners
• Work with internal account and subject matter expert teams to develop integrated strategic brand plans
• Assist project management and account teams with estimation of paid media projects and retainers
• Nurture relationships with sales representatives across key media partners
• Stay current on emerging trends, technologies, and paid media opportunities
• Educate internal teams on media planning processes, deliverables, and timelines
• Plan across digital, traditional, video, and audio paid media channels
• Collaborate with paid media subject matter experts to create holistic strategies
• Serve as a player/coach focused on process improvement, education, problem solving, and relationship building

Vice President, Integrated Media Planning

Data Analyst

• Support development and maintenance of measurement frameworks for paid media campaigns across search, social, programmatic, and display
• Help define and track KPIs aligned to campaign objectives
• Monitor campaign performance and flag trends, anomalies, and optimization opportunities
• Contribute to cross-channel performance analysis and prepare recommendations for internal and client review
• Support website measurement through tagging, tracking, and data quality checks
• Analyze user behavior, conversion funnels, and content engagement
• Collaborate with development and strategy teams on tracking implementation
• Build and maintain dashboards and recurring reports for internal teams and clients
• Pull and synthesize data from media platforms, web analytics, and third-party vendors
• Translate data into clear narratives for technical and non-technical audiences
• Support data quality checks and flag reporting inconsistencies
• Contribute data-driven input to campaign planning and test-and-learn initiatives
• Stay current on digital measurement and privacy-first analytics trends
• Build relationships with media and account teams as an analytics partner

Vice President, Integrated Media Planning

Senior Analyst, Analytics