Vice President, Integrated Media Planning

Spectrum Science - a GHMC Company

. Drive organic growth of media solutions within the client base .

Posted 9/21/2026full-timeUnited StatesLead💰 $155,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media planning, negotiation, and optimization across digital and traditional channels, with a strong focus on healthcare and corporate communications. Proven ability to lead cross-functional teams, develop integrated media strategies, and manage client relationships effectively.

Highest-signal resume keywords

Media Planning ExperiencePharmaceutical AdvertisingDigital Advertising PlatformsCampaign ManagementTeam Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentRFP ManagementBudget ReconciliationAd Serving TechnologyViewability/Fraud PreventionGoogle AnalyticsSponsored ContentEndemic Direct BuysTraditional Channel PlanningMedia Research Tools

Soft Skills

Relationship BuildingAttention to DetailPresentation SkillsProcess ImprovementProblem Solving

Tools & Technologies

Google AdsFacebook Ad ManagerProgrammatic DSPs

Industry Keywords

HealthcarePR/CommunicationsMedia SolutionsPaid MediaEarned MediaIntegrated Strategies

About the role

Key responsibilities & impact

Drive organic growth of media solutions within the client base
Lead media solutions for new business pitches
Manage, mentor, and grow a cross-functional team of media planners, channel specialists, and optimizers
Develop and document team processes and best practices
Lead media planning, negotiation, deployment, and optimization for assigned clients from beginning to end
Identify and procure or conduct research on media consumption and trends for target audiences
Develop media strategies that directly address client objectives
Partner with earned media specialists to develop integrated Paid, Earned, Owned, and Shared strategies
Manage media schedules and budget reconciliation, and develop and send RFPs to media partners
Evaluate and compare RFP responses and negotiate added value with external media partners
Work with internal account and subject matter expert teams to develop integrated strategic brand plans
Assist project management and account teams with estimation of paid media projects and retainers
Nurture relationships with sales representatives across key media partners
Stay current on emerging trends, technologies, and paid media opportunities
Educate internal teams on media planning processes, deliverables, and timelines
Plan across digital, traditional, video, and audio paid media channels
Collaborate with paid media subject matter experts to create holistic strategies
Serve as a player/coach focused on process improvement, education, problem solving, and relationship building

Requirements

What you’ll need

Minimum 8 years planning experience within the agency environment
Experience within PR/Communications agencies is a strong plus
Core competency/capability in traditional and offline channel planning
Strong fluency in sponsored content and endemic direct buys within the healthcare space, ideally with corporate communications clients
Minimum 4 years’ experience with pharmaceutical advertising
Management experience
Understanding of digital advertising platforms including Google Ads, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms
Experience with campaign management, ad serving, and viewability/fraud prevention technology
Working knowledge of third-party media research and competitive monitoring tools
Working knowledge of Google Analytics
Excellent presentation and deck building skills
Able to travel to meet client and agency needs
Ability to work autonomously while also being a strong relationship builder
Strong attention to detail

Benefits

Comp & perks

Monthly cell phone reimbursement
Flexible time off
Company holidays
Voting time
Jury duty leave
Bereavement leave
Sabbatical Program after 7 years of service
13 weeks paid Parental Leave, inclusive of adoption and foster care placement
Continuous learning and development through Greatest Potential Self proprietary talent program
Tuition reimbursement programs
In-house 1:1 coaching with access to talent and productivity-based assessments
Referral bonus
Medical concierge service
Thorough onboarding including accessible conversations with leadership
401k with company match
1:1 Financial Coaching and Education
Medical, dental, and vision benefits
Science-backed meditation and mindfulness tools through Headspace
Flexible work environment with remote and hybrid work options