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About the role
Key responsibilities & impact- Execute, measure, and optimize Spektrix’s digital marketing activity across campaigns, channels, and audiences
- Translate strategy briefs into end-to-end digital channel plans
- Automate nurture journeys, client and partner communications, product launches, and event promotions
- Build, run, and optimize paid digital and social activity
- Manage audience targeting and CRM data hygiene
- Implement tracking and attribution
- Lead A/B testing of messaging, channels, and landing pages
- Use data-driven insights to refine marketing strategies
- Partner with Website, Content, Growth, Product Marketing, Client Marketing, Events, and other teams
- Build conversion journeys and distribute content
- Support co-marketing initiatives
- Manage multiple concurrent projects while maintaining QA standards for brand consistency, accessibility, tracking, and timely delivery
- Report to the Head of Growth Marketing
Requirements
What you’ll need- Demonstrated experience in digital marketing, demand generation, growth marketing, or a related role, ideally within a B2B environment
- Hands-on experience building and executing multi-channel digital marketing campaigns
- Strong working knowledge of email marketing, marketing automation, audience segmentation, and nurture journeys
- Experience managing or executing paid digital campaigns, including paid social
- Experience with campaign tracking, analytics, attribution, and performance reporting
- Ability to interpret marketing data and translate insights into actions and optimizations
- Experience with CRM and marketing automation platforms
- Understanding of conversion optimization and testing methodologies
- Strong attention to detail in campaign setup, segmentation, tracking, links, and communications
- Strong project management and organizational skills
- Ability to collaborate across content, design, web, product marketing, client marketing, events, and sales
- Strong judgment and problem-solving skills
- Ability to work independently, take ownership, and proactively identify next steps
- Quiet home working space suitable for uninterrupted video calls
- Strong, reliable internet connection
Benefits
Comp & perks- Company paid medical, dental and vision insurance
- 21 days of PTO
- 14 paid holidays
- 10 paid sick days
- 401(k) with 4% employer match
- Two paid volunteering days per year
- Professional development opportunities
- Flexible working with support for WFH setup and equipment
- Month-long paid sabbatical after 5 years of service
- Free snacks, drinks and breakfast items in offices
- Regular social activities throughout the year
- Support and hardware for working from home
- On-site stipend for local NYC team members for each day worked onsite