Director of Product – Homeowner & Partner Experience

Splitero

. Own the product vision and roadmap across the homeowner funnel, portal, and post-origination experience .

Posted 10/14/2026full-timeRemote • United StatesLead💰 $205,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on consumer-facing funnels, conversion optimization, and customer journey products. Proven ability to lead teams, drive product vision, and implement data-driven strategies in the fintech or proptech sectors.

Highest-signal resume keywords

Product ManagementFunnel AnalyticsConversion OptimizationB2C Product ExperienceMartech Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product VisionRoadmap DevelopmentHypothesis-Driven ExperimentationFunnel Performance TrackingPartner OnboardingSubmission FlowsState-Specific FlowsDrop-Off DiagnosisAttributionLifecycle Communications

Soft Skills

Excellent CommunicationCoaching and DevelopmentCollaboration

Tools & Technologies

Martech StacksAnalytics Tools

Industry Keywords

FintechProptechConsumer LendingB2B2C ProductsStartup ExperienceGrowth-Stage Company

About the role

Key responsibilities & impact

Own the product vision and roadmap across the homeowner funnel, portal, and post-origination experience
Own the wholesale channel product experience, including partner onboarding, submission flows, pricing display, and transactional communications
Lead product scoping for business expansion and growth, including eligibility, disclosures, and state-specific flows
Run proactive product planning using analytics and evidence
Own funnel performance, conversion strategy, experimentation cadence, and drop-off diagnosis
Direct martech strategy covering attribution, lead routing, campaign infrastructure, and lifecycle communications
Partner with sales and marketing leadership on channel strategy
Coach and develop the Homeowner Experience PM, Martech PM, and Product Design team
Build discovery practices for homeowner and partner research
Partner with People Operations on hiring and organizational design
Ensure launches include instrumentation, enablement plans, and operational handoffs
Define and track funnel conversion, homeowner satisfaction, partner adoption, submission quality, and time-to-fund metrics
Report directly to the VP of Product & Engineering

Requirements

What you’ll need

8+ years in product management with significant consumer-facing experience, including funnels, conversion, and customer-journey products
5+ years working on a B2C product in finance, property, or tech
Experience with hypothesis-driven experimentation, funnel analytics, and conversion optimization
Experience with B2B2C or channel products
Experience managing PMs and/or designers
Strong design sensibility
Track record at a startup or growth-stage company
Excellent communication skills
Preferred: experience in fintech, proptech, or consumer lending
Preferred: experience launching a new channel or product line
Preferred: familiarity with martech stacks
Preferred: experience partnering with compliance/legal on state-by-state product variation

Benefits

Comp & perks

Fully Remote Team and remote-first culture
Access to any WeWork location
Monthly cell and internet stipend
Comprehensive healthcare plans for employees and family, eligible from the first day
Flexible PTO
Parental leave
Inclusive OneTeam culture
Solid tech stack and generous resources