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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid media campaigns across Google Ads and Microsoft Ads, with a strong focus on performance marketing KPIs and data-driven decision-making. Proficient in developing strategies that align with brand objectives and enhance conversion rates through effective campaign management and collaboration.
Highest-signal resume keywords
Google Ads ManagementMicrosoft Ads ManagementPerformance Marketing KPIsGoogle Merchant Center OptimizationGA4 Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationBid Strategy ManagementKeyword ResearchProduct Feed ManagementConversion TrackingData AnalysisPerformance ReportingAudience StrategyCreative TestingBudget Management
Soft Skills
CollaborationProblem-SolvingTime ManagementCommunicationAdaptability
Tools & Technologies
Google AdsMicrosoft AdsGA4Google Tag ManagerMicrosoft UETLooker StudioGoogle Merchant CenterMicrosoft Merchant CenterExcelGoogle Sheets
Industry Keywords
E-CommercePerformance MaxShopping CampaignsSeasonal Product CategoriesMulti-Channel Marketing
About the role
Key responsibilities & impact- Execute and manage paid media campaigns across Google Ads, including Search, Shopping, Performance Max, Demand Gen, and YouTube
- Manage Microsoft Ads Search and Shopping campaigns
- Optimize campaigns daily and weekly through bid strategy management, budget allocation, targeting refinement, and creative testing to maximize ROAS
- Align campaigns with brand objectives, promotional calendars, seasonal priorities, and marketing strategies
- Monitor campaign delivery, pacing, budgets, and performance against established goals
- Identify and resolve campaign performance issues
- Support or collaborate on Meta campaigns, including audience strategy and cross-channel testing
- Own keyword and search query strategies, including keyword research, campaign buildout, match-type management, negative keywords, and search term optimization
- Manage and optimize Google Merchant Center and Microsoft Merchant Center product feeds
- Ensure accurate product data, promotions, pricing, and channel setup for Shopping and Performance Max campaigns
- Develop paid search strategies across brands and product categories
- Lead paid search ad copy, extensions/assets, creative concepts, and landing page recommendations
- Recommend website and funnel enhancements to improve conversion rates and product sell-through
- Ensure accurate conversion tracking and performance measurement
- Collaborate on GA4, Google Tag Manager, Microsoft UET, enhanced conversions, and attribution best practices
- Monitor and analyze campaign performance, trends, competitor activity, category dynamics, and seasonality
- Build and maintain weekly and monthly performance reports using GA4, Google Ads, Microsoft Ads, Looker Studio, and internal dashboards
- Translate performance data into insights, recommendations, and next steps
- Identify opportunities to improve marketing efficiency, revenue, and return on investment
- Partner with Creative, Merchandising, Web, Email, Planning, E-Commerce, and Paid Media teams
- Coordinate campaigns and promotions with internal and external stakeholders
- Share performance insights and cross-channel learnings with Marketing and E-Commerce teams
- Support special projects and other performance marketing initiatives
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Commerce, or a related field or at least 2 years of relevant performance marketing experience
- 2+ years of hands-on experience managing Google Ads for e-commerce brands
- 2+ years of experience working in a fast-paced e-commerce environment
- Hands-on experience managing Microsoft Ads, including campaign setup, optimization, bidding, and budget management
- Experience with Google Shopping and Performance Max campaigns
- Experience with Google Merchant Center and product feed optimization
- Strong understanding of performance marketing KPIs, including ROAS, CPA, CVR, AOV, LTV, Incrementality, and Margin
- Proficiency with Google Ads and Microsoft Ads
- Proficiency with GA4 and digital marketing reporting
- Working knowledge of Google Tag Manager, including conversion setup and troubleshooting
- Familiarity with Microsoft UET, conversion goals, and tracking troubleshooting
- Experience with Google Merchant Center and Microsoft Merchant Center
- Proficiency with Microsoft Office 365, particularly Excel, and Google Sheets
- Ability to interpret performance data and turn insights into actionable recommendations
- Ability to manage multiple brands, campaigns, priorities, and deadlines simultaneously
- Experience in the hunting, fishing, shooting, sporting goods, or outdoor industry preferred
- Experience managing paid media for multiple brands or e-commerce websites preferred
- Experience working with seasonal product categories preferred
- Experience with advanced product feed management and optimization preferred
- Experience supporting integrated, multi-channel marketing strategies preferred
Benefits
Comp & perks- Fully remote work arrangement