SportsMan

Performance Marketing

• Execute and manage paid media campaigns across Google Ads, including Search, Shopping, Performance Max, Demand Gen, and YouTube
• Manage Microsoft Ads Search and Shopping campaigns
• Optimize campaigns daily and weekly through bid strategy management, budget allocation, targeting refinement, and creative testing to maximize ROAS
• Align campaigns with brand objectives, promotional calendars, seasonal priorities, and marketing strategies
• Monitor campaign delivery, pacing, budgets, and performance against established goals
• Identify and resolve campaign performance issues
• Support or collaborate on Meta campaigns, including audience strategy and cross-channel testing
• Own keyword and search query strategies, including keyword research, campaign buildout, match-type management, negative keywords, and search term optimization
• Manage and optimize Google Merchant Center and Microsoft Merchant Center product feeds
• Ensure accurate product data, promotions, pricing, and channel setup for Shopping and Performance Max campaigns
• Develop paid search strategies across brands and product categories
• Lead paid search ad copy, extensions/assets, creative concepts, and landing page recommendations
• Recommend website and funnel enhancements to improve conversion rates and product sell-through
• Ensure accurate conversion tracking and performance measurement
• Collaborate on GA4, Google Tag Manager, Microsoft UET, enhanced conversions, and attribution best practices
• Monitor and analyze campaign performance, trends, competitor activity, category dynamics, and seasonality
• Build and maintain weekly and monthly performance reports using GA4, Google Ads, Microsoft Ads, Looker Studio, and internal dashboards
• Translate performance data into insights, recommendations, and next steps
• Identify opportunities to improve marketing efficiency, revenue, and return on investment
• Partner with Creative, Merchandising, Web, Email, Planning, E-Commerce, and Paid Media teams
• Coordinate campaigns and promotions with internal and external stakeholders
• Share performance insights and cross-channel learnings with Marketing and E-Commerce teams
• Support special projects and other performance marketing initiatives

Explore Performance Marketing Specialist at SportsMan. Review requirements and application details.

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Performance Marketing Specialist