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Creator Manager
Spotlight Media. Build and maintain deep, long-term relationships with TikTok Shop creators .
Posted 9/26/2026full-timeNew York City • New York • United StatesJuniorMid-Level💰 $65,000 - $76,250 per yearWebsite
About the role
Key responsibilities & impact- Build and maintain deep, long-term relationships with TikTok Shop creators
- Execute multi-channel creator outreach campaigns via email, SMS, DMs, and platform-native messaging
- Grow Spotlight Media’s creator network and establish it as a go-to partner for creators
- Identify high-potential creators and cross-pollinate them across multiple managed brands
- Own end-to-end execution of creator and affiliate campaigns
- Identify, vet, and recruit creators aligned with brand goals and TikTok Shop performance potential
- Negotiate deliverables, timelines, and expectations with creators
- Create conversion-focused creative briefs
- Coach creators on hooks, storytelling, CTAs, and conversion performance
- Review and approve content for brand-guideline and TikTok Shop best-practice alignment
- Share insights, playbooks, and best practices with creators
- Segment creators by performance, niche, and experience level
- Coordinate sampling programs, product drops, challenges, and incentives
- Track creator performance, activation, GMV contribution, and engagement
- Identify trends, breakout creators, and partnership opportunities
- Share insights with Account Managers, Brand Strategists, and leadership
- Help build a scalable, best-in-class Creator Success division
Requirements
What you’ll need- Entry-level role; 0–2 years of experience in creator partnerships, influencer marketing, community management, or a related field; internships count
- Strong interest in TikTok, TikTok Shop, and the creator economy
- Excellent communication and relationship-building skills
- Comfortable running outreach via email, SMS, DMs, and creator platforms
- Highly organized with experience using Airtable, Notion, CRMs, or similar, or willingness to learn quickly
- Data-curious mindset and interest in what is working and why
- Must be a US citizen or legally authorized to work in the United States for no less than 3 years
- Must be located in or willing to relocate to NYC
- Must be able to work in the NYC Midtown Manhattan office Monday–Thursday
Benefits
Comp & perks- Offers bonus
- Hands-on training in TikTok Shop creator management
- Direct mentorship from Spotlight leadership
- Real ownership from day one
- Clear growth path with scope, title, and compensation scaling with impact