CRO – Web Product Manager

Spring Education Group

. Lead web projects from specifications through IT and developer coordination, user acceptance testing (UAT), and implementation across 200+ sites .

Posted 10/8/2026full-timeRemote • Pennsylvania • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SEO strategy and execution, including technical, on-page, and local SEO, while effectively managing web projects and leading cross-functional teams. Proficient in analytics tools such as GA4 and Domo, with a strong focus on A/B testing and conversion rate optimization.

Highest-signal resume keywords

SEO Strategy OwnershipA/B Testing in OptimizelyAnalytics Skills in GA4Project ManagementCross-Functional Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOCROA/B TestingWeb Product ManagementAnalyticsData AnalysisKeyword OptimizationPage ArchitectureUser Acceptance TestingLocation Data Strategy

Soft Skills

Organizational SkillsCollaboration SkillsMentoringCommunication SkillsProject Management Skills

Tools & Technologies

SEMrushScreaming FrogGA4Google Search ConsoleOptimizelyDomoGoogle Business Profile

Industry Keywords

Answer Engine OptimizationMulti-Brand MarketingMulti-Location MarketingUser Experience LiteracyUser Interface Literacy

Tech Stack

Tools & technologies

Spring

About the role

Key responsibilities & impact

Lead web projects from specifications through IT and developer coordination, user acceptance testing (UAT), and implementation across 200+ sites
Manage website health, including sitemaps, page architecture, site speed, and crawlability
Serve as the team’s primary interface with IT and engineering resources
Establish SEO and answer engine optimization (AEO) strategy and own execution across 200+ sites
Set SEO priorities and roadmap using SEMrush, Screaming Frog, GA4, and Google Search Console data, directing Analyst execution
Partner with Content and Marketing teams on keyword, topic, and page-level optimization priorities
Own the CRO and experimentation roadmap, directing test design, development in Optimizely, analysis, and rollout of winning variants
Align user journeys, CTAs, and page experiences with conversion goals alongside Paid Media and Content teams
Identify and prioritize funnel and behavioral insights for testing
Translate test results and analytics into actionable stakeholder and leadership recommendations
Own location data strategy, centralized database, downstream directories, local search visibility, and NAP consistency across Spring Education Group
Evaluate data syndication and automation options and oversee manual directory maintenance
Extract and analyze performance data from GA4, Google Search Console, Domo, and Google Business Profile
Manage and mentor Analysts overseeing website governance, SEO execution, A/B testing, directory management, and day-to-day execution

Requirements

What you’ll need

5–7 years of experience in web product management, SEO, CRO or growth experimentation, or a closely related analytics role, including experience managing or mentoring direct reports
Proven experience owning A/B tests from end to end in Optimizely or a comparable platform
Experience running experiments on websites with low traffic volumes is required
Hands-on analytics skills in GA4 and a business intelligence (BI) tool, such as Domo or a comparable platform
Experience serving as an IT or technical liaison for marketing or product initiatives
Proven experience owning SEO strategy and execution, including technical, on-page, and local SEO, with hands-on use of SEMrush, Screaming Frog, and Google Search Console
Strong organizational, project management, cross-functional communication, and collaboration skills
Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent experience
Preferred: Experience with answer engine optimization (AEO) or AI search
Preferred: Experience in a multi-brand or multi-location marketing environment
Preferred: Basic user experience and user interface (UX/UI) literacy sufficient to brief and evaluate external design partners