Spring Education Group

Product Manager

• Lead web projects from specifications through IT and developer coordination, user acceptance testing (UAT), and implementation across 200+ sites
• Manage website health, including sitemaps, page architecture, site speed, and crawlability
• Serve as the team’s primary interface with IT and engineering resources
• Establish SEO and answer engine optimization (AEO) strategy and own execution across 200+ sites
• Set SEO priorities and roadmap using SEMrush, Screaming Frog, GA4, and Google Search Console data, directing Analyst execution
• Partner with Content and Marketing teams on keyword, topic, and page-level optimization priorities
• Own the CRO and experimentation roadmap, directing test design, development in Optimizely, analysis, and rollout of winning variants
• Align user journeys, CTAs, and page experiences with conversion goals alongside Paid Media and Content teams
• Identify and prioritize funnel and behavioral insights for testing
• Translate test results and analytics into actionable stakeholder and leadership recommendations
• Own location data strategy, centralized database, downstream directories, local search visibility, and NAP consistency across Spring Education Group
• Evaluate data syndication and automation options and oversee manual directory maintenance
• Extract and analyze performance data from GA4, Google Search Console, Domo, and Google Business Profile
• Manage and mentor Analysts overseeing website governance, SEO execution, A/B testing, directory management, and day-to-day execution

Explore CRO – Web Product Manager at Spring Education Group. Review requirements and application details.