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Senior Manager, Integrated Marketing
Spring Education Group. Develop and execute a portfolio-wide social media strategy for IK12 schools .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing social media strategies that drive engagement and enrollment, with a strong focus on performance measurement and optimization. Proficient in managing multiple brands and collaborating with creative partners to produce impactful content across various platforms.
Highest-signal resume keywords
Social Media Strategy DevelopmentYouTube Channel OptimizationPerformance Reporting and AnalyticsPaid Social AdvertisingContent Creation and Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent CreationPerformance ReportingKPI DevelopmentCampaign PlanningVideo ProductionAnalytical SkillsAudience EngagementCreative Concept DevelopmentCommunity Management
Soft Skills
CollaborationCoachingCommunicationAdaptabilityIndependent Work
Tools & Technologies
SprinklrHootsuiteSprout SocialMeta Business SuiteGoogle WorkspaceMicrosoft OfficeYextBirdeyeAI-Powered ToolsSocial Media Platforms
Industry Keywords
EducationMarketingDigital MediaConsumer-BrandLifestyleHospitalityBrand StandardsEngagement MetricsContent PlanningReputation Management
About the role
Key responsibilities & impact- Develop and execute a portfolio-wide social media strategy for IK12 schools
- Guide 50+ schools in content creation and engagement through playbooks, best practices, and coaching
- Develop social media guidelines aligned with each school’s voice, brand standards, values, and positioning
- Evaluate and recommend social media management, scheduling, reporting, and listening platforms
- Develop KPI and metrics reporting systems connecting engagement to enrollment
- Build editorial calendars aligned with enrollment cycles, school events, and campaign priorities
- Provide oversight of social presence, posting, community management, and moderation
- Strengthen YouTube through channel best practices, video planning, audience engagement, and performance measurement
- Create adaptable social content for enrollment moments such as Open House and Back to School
- Develop campaign assets, templates, and content with creative partners
- Source and curate authentic stories and user-generated content
- Support paid social and digital media campaign planning, launch, and optimization
- Recommend creative, audience targeting, and budget adjustments based on performance data
- Support directory strategy for Yelp, Google Business Profile, Niche, Winnie, school-search directories, and other online platforms
- Use directory and local search insights to increase visibility and inquiries
- Support photography and video productions across select campuses
- Develop creative concepts, shot lists, and visual direction for shoots
- Coordinate video editing, motion graphics, and multimedia production with creative partners
- Develop and execute integrated campaign assets and marketing materials driving awareness, engagement, and enrollment
- Coordinate stakeholders, deliverables, and timelines from planning through measurement
- Establish reporting frameworks for social, directory, and digital channel performance
- Share performance insights and recommendations with marketing leadership and school stakeholders
- Test, learn, and optimize strategy and content using data
- Monitor social media trends, platform changes, local search practices, AI-powered tools, and emerging technologies
- Recommend new approaches to strengthen YouTube storytelling and engagement
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Seven or more years of professional marketing experience
- Significant experience managing social media for multiple brands or locations
- Demonstrated success developing social media strategies and content that drive measurable engagement and business results
- Working knowledge of paid social advertising and digital media
- Experience collaborating with media teams or agency partners on campaign planning and optimization
- Strong analytical skills, including experience building performance reports and translating data into recommendations
- Experience developing and optimizing YouTube channels
- Experience with social media management, scheduling, and reporting platforms such as Sprinklr, Hootsuite, or Sprout Social, or comparable platforms
- Experience with Meta Business Suite and native platform tools for Instagram, Facebook, YouTube and LinkedIn
- Experience with online listing and reputation management platforms such as Yext or Birdeye
- Experience with Google Workspace, including Google Slides, Docs, Sheets, and Drive
- Experience with Microsoft Office, including PowerPoint
- Familiarity with AI-powered tools supporting content planning, marketing workflows, and creative collaboration
- Experience within education, lifestyle, hospitality, or consumer-brand sectors is a plus
- Ability to work independently in a remote environment while collaborating across distributed teams
Benefits
Comp & perks- Medical, dental, and vision insurance
- Paid holidays and sick days
- 401(k) plan with company match
- Tuition discounts for your children
- Professional development
- Education reimbursement and partnerships
- Remote work arrangement