Web Marketing Manager

Spring Education Group

. Own SEO execution, conversion rate optimization, technical web delivery, and directory data quality across 200+ sites .

Posted 11/6/2026full-timeRemote • Pennsylvania • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO execution, conversion rate optimization, and web analytics, with a strong focus on technical SEO health and data-driven decision-making. Proven ability to lead web projects, mentor teams, and collaborate across departments to enhance user experiences and achieve conversion goals.

Highest-signal resume keywords

SEO ExecutionConversion Rate OptimizationGA4 AnalyticsA/B TestingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOWeb ManagementExperimentationData AnalysisSEO AuditsUser Acceptance TestingKeyword OptimizationSite Structure ManagementStatistical SignificanceTest Design

Soft Skills

Organizational SkillsCross-Functional CommunicationCollaborationMentoring

Tools & Technologies

GA4DomoGoogle Search ConsoleOptimizelyGoogle Business Profile

Industry Keywords

Conversion OptimizationMulti-Brand MarketingAI SearchAnswer Engine OptimizationWebsite Governance

About the role

Key responsibilities & impact

Own SEO execution, conversion rate optimization, technical web delivery, and directory data quality across 200+ sites
Lead web projects from specifications through IT and developer coordination, user acceptance testing, and implementation across 200+ sites
Own technical SEO health, including audits, sitemaps, site structure, and protecting search performance during page changes
Serve as the primary interface with IT and engineering resources
Partner with leadership, Content, and an outside SEO consultant on SEO and AI search priorities
Brief Marketing partners on keyword, topic, and page-level optimization priorities
Own the CRO and experimentation roadmap from testing priorities and strategy through test design, development in Optimizely, analysis, and rollout
Align user journeys, calls to action, and page experiences with conversion goals alongside Paid Media and Content teams
Identify and prioritize funnel and behavioral insights for testing
Use GA4, heatmaps, and session recordings to identify family drop-off points
Translate test results and analytics into actionable recommendations for stakeholders and leadership
Analyze data from GA4, Google Search Console, Domo, and Google Business Profile to inform content, SEO, and CRO decisions
Manage and mentor Analysts overseeing website governance, SEO execution, A/B testing, directory management, and day-to-day execution
Partner with Content, Paid Media, Brand, and Email Lifecycle teams

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent experience
5+ years of experience in web management, conversion optimization, experimentation, and web analytics
Experience running A/B tests from hypothesis through readout, including sample size, test duration, and statistical significance
Ability to teach test design to someone newer to it
Experience running experiments on websites with low traffic volumes
Hands-on analytics skills in GA4 and a business intelligence tool such as Domo or a comparable platform
Experience working with IT or developers through specifications, prioritization, and UAT
Working knowledge of SEO, including conducting SEO audits, working with an SEO team, or fixing technical SEO issues
Strong organizational, project management, cross-functional communication, and collaboration skills
Strong GA4 skills
Preferred: experience with answer engine optimization (AEO) or AI search
Preferred: experience in a multi-brand or multi-location marketing environment
Preferred: basic UX/UI literacy sufficient to brief and evaluate external design partners
Preferred: testing on lower-traffic sites