Lifecycle Marketing Lead, Payer

Spring Health

. Own and optimize the end-to-end journey for Spring members with payer coverage .

Posted 11/5/2026full-timeNew York City • New York • United StatesSenior💰 $153,500 - $194,304 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and optimizing multi-channel marketing strategies, particularly in lifecycle and CRM marketing within the healthtech sector. Proficient in leveraging data analytics to drive actionable insights and improve member engagement and retention.

Highest-signal resume keywords

Lifecycle MarketingMarketing Automation PlatformsData AnalysisMulti-Channel StrategiesA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM MarketingData AnalysisMulti-Channel MarketingAutomated Marketing JourneysBehavioral MarketingPersonalized Marketing TacticsCampaign Performance MetricsA/B TestingSegmentation

Soft Skills

Strong CommunicationCollaboration SkillsCreative Problem SolvingResourcefulnessBias For Action

Tools & Technologies

IterableAnalytics ToolsMartech Solutions

Industry Keywords

Consumer HealthtechD2C AudiencePayer CoverageMember RetentionOnboarding CompletionAppointment Booking RatesHealth Outcomes

Tech Stack

Tools & technologies

Spring

About the role

Key responsibilities & impact

Own and optimize the end-to-end journey for Spring members with payer coverage
Design, execute, and optimize multi-channel strategies across email, SMS, push, and in-app channels
Build personalized, automated lifecycle journeys from sign-up and onboarding through ongoing care and health outcomes
Identify lifecycle friction points and develop targeted messaging and programs for activation, retention, and re-engagement
Partner with Product and Data teams on interventions that influence behavior and health outcomes
Own a test-and-learn roadmap for lifecycle campaign performance
Run A/B and multivariate tests across creative, channel mix, timing, and segmentation
Analyze behavioral and usage data to develop hypotheses and improve touchpoint relevance
Act as marketing lead for the Payer member experience
Collaborate with Product, Data, Customer Success, Clinical, Clinical Content, Creative, Martech, Analytics, and Lifecycle Marketing teams
Define and own Payer lifecycle metrics including onboarding completion, appointment booking rates, care engagement, and member retention
Track performance, uncover insights, and inform strategic decisions with Analytics
Establish repeatable processes and rigorous QA for lifecycle campaigns and automations
Integrate AI into role workflows with human oversight and measure efficiency and quality improvements

Requirements

What you’ll need

6–10+ years in lifecycle, CRM, or growth marketing, ideally in a consumer healthtech organization
Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience
Deep familiarity with marketing automation platforms; Iterable strongly preferred
Strong analytical skills and ability to surface actionable insights from data
Solid understanding of behavioral and personalized marketing tactics
Strong communication and collaboration skills with cross-functional experience
Creative and resourceful, with a strong bias for action and testing
Genuine passion for mental health and respect for the people behind the metrics
Ability to work in person in the NYC office 2–3 days per week
Occasional travel may be required for team or company events/meetings

Benefits

Comp & perks

Health, Dental, Vision benefits start on your first day
One Medical accounts
HSA and FSA plans, with Spring contributing up to $1K for HSAs, depending on plan type
Employer sponsored 401(k) match of up to 2%
Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
Competitive paid time off policies including vacation, sick leave and company holidays
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure
Access to Noom
Fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses
Access to Wellhub for fitness, mindfulness, nutrition, and sleep
Access to BrightHorizons sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year
$200 per year donation matching
Equity offered