Vice President, Product Marketing

Spring Health

. Develop and execute a comprehensive product marketing strategy aligned with business objectives and growth targets .

Posted 11/7/2026full-timeRemote • United StatesLead💰 $250,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing product marketing strategies, leading teams, and conducting market research in the mental health sector. Proven ability to leverage data analytics and customer insights to drive product positioning and market penetration.

Highest-signal resume keywords

Product Marketing Strategy DevelopmentLeadership in B2B EnvironmentsMarket Research and Competitive AnalysisData Analytics for Actionable InsightsGo-To-Market Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket ResearchCompetitive IntelligenceKPI TrackingProduct Launch ManagementAI Tools ImplementationData AnalysisSales EnablementMessaging DevelopmentStrategic Thinking

Soft Skills

Exceptional CommunicationPresentation SkillsInterpersonal SkillsStrategic ExecutionCollaboration

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

Mental Health SectorB2B EnvironmentLate-Stage CompanyFast-Growing StartupVoice of the Market

About the role

Key responsibilities & impact

Develop and execute a comprehensive product marketing strategy aligned with business objectives and growth targets
Partner with the CxO and extended leadership team on positioning for future horizons and new audiences
Lead and develop product marketing teams across positioning, enablement, competitive intelligence, market research, and operations
Conduct market research and competitive analysis in the mental health sector
Define and communicate product value propositions and messaging across channels
Lead go-to-market plans for new product launches and drive adoption and market penetration
Collaborate with product management, sales, customer success, and other departments
Use customer feedback, data analytics, and industry insights to inform product development and marketing strategy
Oversee sales collateral, case studies, whitepapers, and thought leadership content
Provide sales tools, training, and resources for effective product positioning
Establish and track KPIs and drive continuous improvement
Embed in the Revenue organization to align on sales stories, differentiators, and segment strategy
Champion the voice of the market across the organization
Drive brand awareness, product and service launches, adoption, renewal, upsell support, messaging pull-through, collateral usage, and stakeholder partnership

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
10+ years of experience in product marketing
At least 5 years in a leadership role within a B2B environment
Experience building or implementing AI tools used across multiple people or teams to change how work is done
Proven track record of successfully launching and managing products in a competitive market
Strong analytical skills and ability to translate data into actionable insights
Exceptional communication, presentation, and interpersonal skills
Ability to think strategically while executing tactically
Experience in a late-stage company or fast-growing startup is a plus
MBA or advanced degree preferred

Benefits

Comp & perks

Stock options
Health, dental, and vision benefits starting on the first day
One Medical accounts for employees and dependents
HSA and FSA plans, with Spring contributing up to $1,000 to HSAs depending on plan type
Employer-sponsored 401(k) match of up to 2%
Yearly allotment of no-cost visits to Spring Health therapists, coaches, and medication management providers for employees and dependents
Paid time off, including vacation, sick leave, and company holidays
Parental leave after 6 months: 18 weeks for birthing parents and 16 weeks for non-birthing parents
Noom weight management program
Fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses
Wellhub subscription for fitness, mindfulness, nutrition, and sleep
BrightHorizons sponsored child care, backup care, and elder care
Up to $1,000 annual professional development reimbursement
$200 annual donation matching