Senior Growth Marketing Specialist

Spring Venture Group

. Own the end-to-end experimentation roadmap, from forming data-backed hypotheses through prioritization, variant asset definition, and post-test analysis .

Posted 10/9/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) and web optimization, leveraging tools like GA4 and Optimizely to drive measurable improvements in user engagement and conversion metrics. Proficient in collaborating across teams to enhance landing page performance and user experience while utilizing AI for innovative marketing strategies.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)GA4 and Google Tag Manager (GTM)A/B and Multivariate TestingOn-Page SEO PrinciplesWordPress Landing Page Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate Optimization (CRO)A/B TestingMultivariate TestingGoogle Analytics 4 (GA4)Google Tag Manager (GTM)On-Page SEOHTML/CSSData AnalysisUser Experience (UX) PrinciplesLead Generation

Soft Skills

CollaborationAnalytical ThinkingCommunicationProblem-SolvingCreativity

Tools & Technologies

OptimizelyVWOHotjarBreakdance BuilderGoogle AdsMeta Ads

Industry Keywords

Growth MarketingDigital MarketingHealthcareInsuranceFinTech

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the end-to-end experimentation roadmap, from forming data-backed hypotheses through prioritization, variant asset definition, and post-test analysis
Partner with Paid Media to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements
Maintain organic search best practices across conversion-focused landing pages, protecting keyword rankings, metadata, and site structure
Design, configure, and execute A/B and multivariate tests using enterprise testing suites such as Optimizely or VWO
Make minor content, copy, or logic iterations on WordPress landing pages using Breakdance Builder
Partner with Web Developers on core development, advanced technical implementations, and tracking script integrations
Use GA4 and Hotjar to analyze user drop-offs, form friction, and complex paths to conversion
Map custom events and triggers to validate test metrics
Optimize pathways for high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call actions
Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams
Translate test metrics into actionable business insights
Build performance dashboards reporting conversion lifts and acquisition cost savings to marketing leadership
Use generative AI to brainstorm copy variations, accelerate landing-page wireframing, and analyze qualitative user-feedback trends
Report directly to the Sr. Director, Engagement Marketing

Requirements

What you’ll need

4+ years of dedicated experience in CRO, web optimization, or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps
Strong baseline understanding of paid acquisition channels (Meta Ads, Google Ads) and awareness of how user intent shifts based on traffic source
Familiarity with on-page SEO principles, including proper header tags, content hierarchy, and balancing copy length with conversion-focused layouts
Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual framework, ideally Breakdance Builder or similar tools
Awareness of how tracking scripts and element styling impact PageSpeed scores
Expert-level knowledge of GA4 and Google Tag Manager (GTM)
Ability to set up custom events and triggers to validate test metrics cleanly
Deep hands-on experience using enterprise testing suites, preferably Optimizely; VWO or other platforms acceptable
Baseline understanding of user experience (UX) principles
Basic understanding of HTML/CSS; minor style adjustment capability is a plus
Experience in lead-generation environments such as Healthcare, Insurance, FinTech, or highly regulated spaces strongly preferred
AI-native marketer able to prompt effectively for persuasive, compliant messaging variants and use AI tools for testing-lifecycle efficiency
LinkedIn profile required within the application process

Benefits

Comp & perks

Employees can work remotely
Remote work environment with equipment provided
Competitive compensation
Medical, Dental and Vision benefits after a short waiting period
401k matching program
Generous paid time off program with an additional company break during the holidays
Annual Volunteer Time Off (VTO)
Donation matching program
Life Insurance
Employee Assistance Program (health & well-being on and off the job)
Rewards and Recognition
Maternity and Parental Leave
Training program and ongoing support throughout your entire Spring Venture Group career
Diverse, inclusive & welcoming culture
Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans
Extensive additional enrollment offerings, including: HSA/FSA, 401K, Spousal/Dependent Life Insurance, Short Term/Long Term Disability, Travel Assist, Identity Protection, and Legal Plans
Designated workplace that is HIPAA compliant