Spring Venture Group

Growth Marketing

• Own the end-to-end experimentation and optimization roadmap
• Form data-backed hypotheses, prioritize tests, define variant assets, and perform post-test analysis
• Optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements
• Maintain SEO best practices across conversion-focused landing pages
• Design, configure, execute, QA, and analyze A/B and multivariate tests using enterprise testing suites
• Make minor content, copy, and logic updates to WordPress landing pages using Breakdance Builder
• Collaborate with web developers on core development, technical implementations, and tracking integrations
• Analyze user behavior, funnel drop-offs, form friction, and conversion paths using GA4 and Hotjar
• Map custom events and triggers to validate test metrics
• Optimize form fills, digital quote engine completions, digital enrollments, and click-to-call actions
• Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams
• Build performance dashboards and report conversion lifts and acquisition cost savings to marketing leadership
• Use generative AI to brainstorm copy variations, accelerate wireframing, and analyze qualitative feedback

Senior Growth Marketing Specialist