Senior Growth Marketing Specialist

Spring Venture Group

. Own the end-to-end experimentation and optimization roadmap .

Posted 9/23/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) and web optimization, with a strong focus on data analysis, A/B testing, and improving user experience. Proficient in utilizing tools like GA4, Google Tag Manager, and enterprise testing suites to drive conversion performance and optimize digital marketing strategies.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)Google Analytics 4 (GA4)A/B TestingWordPress and Breakdance BuilderPaid Acquisition Channels

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate Optimization (CRO)A/B TestingGoogle Analytics 4 (GA4)Google Tag Manager (GTM)SEO Best PracticesHTML/CSSData AnalysisUser Behavior AnalysisTesting Roadmap ManagementPerformance Dashboard Creation

Soft Skills

CollaborationAnalytical ThinkingProblem SolvingCommunication

Tools & Technologies

OptimizelyVWOHotjarGenerative AI ToolsBreakdance Builder

Industry Keywords

Growth MarketingLead GenerationHealthcareInsuranceFinTech

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the end-to-end experimentation and optimization roadmap
Form data-backed hypotheses, prioritize tests, define variant assets, and perform post-test analysis
Optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements
Maintain SEO best practices across conversion-focused landing pages
Design, configure, execute, QA, and analyze A/B and multivariate tests using enterprise testing suites
Make minor content, copy, and logic updates to WordPress landing pages using Breakdance Builder
Collaborate with web developers on core development, technical implementations, and tracking integrations
Analyze user behavior, funnel drop-offs, form friction, and conversion paths using GA4 and Hotjar
Map custom events and triggers to validate test metrics
Optimize form fills, digital quote engine completions, digital enrollments, and click-to-call actions
Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams
Build performance dashboards and report conversion lifts and acquisition cost savings to marketing leadership
Use generative AI to brainstorm copy variations, accelerate wireframing, and analyze qualitative feedback

Requirements

What you’ll need

4+ years of dedicated experience in CRO, web optimization, or growth marketing
Proven track record of improving conversion performance and managing testing roadmaps
Strong understanding of paid acquisition channels, including Meta Ads and Google Ads
Familiarity with on-page SEO principles, header tags, content hierarchy, and conversion-focused layouts
Baseline understanding of WordPress and modern visual/block frameworks; Breakdance Builder or similar preferred
Awareness of how tracking scripts and element styling impact PageSpeed scores
Expert-level knowledge of GA4 and Google Tag Manager (GTM)
Ability to set up custom events and triggers to validate test metrics
Hands-on experience with enterprise testing suites, preferably Optimizely; VWO or other platforms acceptable
Baseline understanding of UX principles
Basic understanding of HTML/CSS
Experience in lead-generation environments such as Healthcare, Insurance, FinTech, or highly regulated spaces strongly preferred
Ability to use generative AI tools for copy variations, wireframing, qualitative feedback analysis, and testing-lifecycle efficiency
Ability to work remotely in the United States

Benefits

Comp & perks

Remote work environment with equipment provided
Competitive compensation
Medical, Dental and Vision benefits after a short waiting period
401k matching program
Generous paid time off program with an additional company break during the holidays
Annual Volunteer Time Off (VTO)
Donation matching program
Life Insurance
Employee Assistance Program (health & well-being on and off the job)
Rewards and Recognition
Maternity and Parental Leave
Training program and ongoing support throughout your entire Spring Venture Group career
Diverse, inclusive & welcoming culture
Optional enrollment in HSA/FSA
AD&D insurance
Spousal/Dependent life insurance
Short Term/Long Term Disability
Travel Assist
Legal plans
Identity Protection
HIPAA-compliant designated workplace