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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and growth strategies, with a strong focus on data-driven decision-making and the ability to lead and coach a team. Proficient in building and optimizing conversion funnels, leveraging AI insights, and executing experiments to drive organic growth.
Highest-signal resume keywords
Demand GenerationData-Driven Decision MakingGrowth Strategy OwnershipFunnel Model DevelopmentTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
GA4Google Search ConsoleHubSpotSalesforceSQLExperimentationAttribution AnalysisConversion OptimizationProblem SolvingAnalytical Skills
Soft Skills
Exceptional Problem-SolvingCoachingCommunication
Tools & Technologies
SpreadsheetsAutomation ToolsProgrammatic Approaches
Industry Keywords
ComplianceGRCTPRMERMB2B BuyingOrganic GrowthContent MarketingLead QualitySQL GrowthNon-Paid Channels
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own the organic growth strategy end to end, from discovery to qualified demand, pipeline, and revenue
- Decide where the team spends time and money and what it stops doing
- Assess where Sprinto is winning and losing in discovery and make trajectory-changing bets
- Investigate why pages, brands, and sources are selected by search engines and AI answers, turning findings into experiments
- Solve attribution for AI discovery and define measurement criteria
- Run a portfolio of at least 15-20 experiments per quarter across the team, with hypotheses, success criteria, and kill rules
- Make data-driven decisions and enable the team to do the same
- Win and own important categories including Compliance, GRC, TPRM, and ERM
- Improve how AI models describe Sprinto, beginning with the “not enterprise-first” narrative
- Build discoverability with mid-market and enterprise buyers in the US and other priority markets
- Own conversion of organic and AI-referred visitors through landing pages, comparison pages, CTAs, and conversion paths
- Partner with BDRs and Sales to improve lead quality and grow SQLs that close
- Build compounding systems through automation, programmatic approaches, and repeatable playbooks
- Partner with Content Marketing on content creation, distribution, and conversion
Requirements
What you’ll need- Typically 5-8 years in demand generation, inbound marketing, or growth
- Owned a revenue or pipeline number, not just a traffic number
- Exceptional problem-solving skills, including breaking down complex problems, forming hypotheses, and testing quickly
- Deeply analytical; comfortable with GA4, Google Search Console, HubSpot or Salesforce, and spreadsheets or SQL
- Ability to build funnel models, identify leaks, size opportunities, and distinguish correlation from causation
- Experience building or turning around a growth channel, product, or business
- Understanding of search, AI answers, review sites, and communities in modern B2B buying
- Experience testing discovery channels and achieving results
- Ability to hire, coach, and set direction for a small team while remaining hands-on
- Cracked at least one non-paid channel, such as organic, content, community, partnerships, or product-led
- Ability to explain solutions to complex, ambiguous problems
- Experience leading people is a plus
- US market experience is a strong plus
- Founders and founding marketers welcome
Benefits
Comp & perks- 100% remote work
- Generous annual co-working allowance
- USD 1,000 annual learning and professional development allowance
- Unlimited leave
- Health insurance with coverage up to INR 10 lakh for the employee and family
- Accident protection of an additional INR 10 lakh
- Life insurance worth 3x annual salary
- INR 35,000 workspace setup allowance
