Lifecycle Marketing Manager

. Develop strategy and create and optimize self-service customer lifecycle programs .

Posted 9/25/2026full-timeRemote • United StatesMid-LevelSenior💰 $115,200 - $144,000 per yearWebsite

Key responsibilities & impact

Develop strategy and create and optimize self-service customer lifecycle programs
Identify milestones, messages, and experiences that drive onboarding success, product adoption, and account retention
Build and operate in-app customer lifecycle strategy with cross-functional partners
Launch relevant communications programmatically and iterate approaches as the product evolves
Oversee project management for self-service email and in-app lifecycle programs
Set timelines, deliverables, and resourcing across teams
Research, experiment with, and implement AI tools and approaches
Analyze program performance and customer engagement
Share insights with stakeholders and make data-driven adjustments
Collaborate with Product, Customer Success, Product Marketing, Product Operations, Brand Creative, and Marketing Operations
Lead execution of new self-service lifecycle programs
Present program reporting and insights and suggest improvements
Contribute to quarterly and annual planning and communicate lifecycle initiative impact

What you’ll need

6+ years of relevant experience in Lifecycle Marketing, Customer Education, or Product Marketing roles
3+ years of experience creating or supporting B2B product adoption or customer education programs
Proven track record developing and executing cross-functional projects with customer-facing deliverables from ideation through reporting outcomes and future iteration planning
Demonstrable expertise in standalone and evergreen marketing campaigns delivering product adoption outcomes
Preferred: 3–5 years owning in-app communications or digital adoption strategy
Preferred: Ability to collaborate with Product teams, translate technical roadmap language into adoption strategy, and influence without authority
Preferred: Data-driven experimentation and test design
Preferred: Ability to prioritize high-impact work and drive alignment across teams
Preferred: Familiarity with social media marketing and the social media marketing technology landscape
Preferred: User-level familiarity with Salesforce, Customer.io, Pendo, Gainsight, Claude, or Gemini

Comp & perks

Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents
Full, free access to Modern Health, including coaching, therapy sessions, and digital wellness resources
401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match)
100% employer-paid Life and Disability insurance
Flexible PTO policy and company-wide Rest & Recharge days
Up to 16 weeks of paid parental leave
$1,000 USD annual Lifestyle Spending Account
One-time $550 USD home office setup stipend
Monthly $50 USD internet stipend
16 hours of paid volunteer time annually
$100 annual charitable donation match
Pre-tax commuter benefits
Subsidized child/eldercare through Care.com
Discounted pet insurance through Figo
No-cost personalized financial wellness support through Your Money Line
Flexible work location where available