Senior Manager, Customer Advocacy, Community Marketing

Sprout Social, Inc.

. Oversee a team developing and implementing user community and customer advocacy programs .

Posted 9/22/2026full-timeRemote • United StatesSenior💰 $146,000 - $182,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Customer Marketing, Advocacy, and Community Management, with a strong focus on developing scalable programs and cross-functional collaboration. Proven ability to drive customer engagement strategies and manage remote teams effectively.

Highest-signal resume keywords

Customer Marketing ExperienceAdvocacy Program DevelopmentCross-Functional Project ManagementTeam LeadershipSaaS or B2B Tech Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AdvocacyCommunity ManagementProgram DesignData AnalysisProject Management

Soft Skills

Excellent CommunicationStorytelling SkillsAttention to DetailPrioritizationTeam Culture Development

Tools & Technologies

G2TrustRadiusGainsightZendesk Community ProductsUserEvidenceBase.ai

Industry Keywords

SaaSB2B TechCustomer SuccessMarketingCustomer Engagement

About the role

Key responsibilities & impact

Oversee a team developing and implementing user community and customer advocacy programs
Create scalable advocacy, community, and customer review programs that surface and promote customer successes
Research, experiment with, and implement AI tools and approaches
Partner with Customer Success, Social, Brand and Field Marketing, Product Marketing, Lifecycle Marketing, Customer Education, Revenue, Product Operations, and Performance Marketing
Guide cross-functional efforts involving customer stories, clean data, system integrations, automation, scalable program design, and project management
Complete onboarding and build relationships with cross-functional partners
Take ownership of team and cross-functional rituals
Manage prioritization of work for the Customer Advocacy & Community team
Launch customer-facing programs
Drive 2027 priorities, roadmap, and yearly team performance reviews
Track engagement and business impact metrics
Serve as the company point person for Customer Advocacy & Community programs and processes
Influence customer advocacy and community strategy, data, systems, execution, and reporting

Requirements

What you’ll need

8+ years of experience in Customer Marketing, Advocacy, or Community management
5+ years of experience in a fast-paced SaaS or B2B tech environment
2+ years of experience in direct people management with remote teams
Ability to translate business needs into customer marketing strategies and effective advocacy or community engagement programs
Excellent communication and storytelling skills
Ability to prioritize high-impact work and drive alignment across teams
High attention to detail and cross-functional project management experience
Ability to develop and maintain a strong team culture
User-level experience with third-party review sites such as G2 or TrustRadius
User-level experience with community platforms such as Gainsight or Zendesk community products
User-level experience with advocacy collection/management tools such as UserEvidence and Base.ai

Benefits

Comp & perks

Premium BCBSIL medical, dental, and vision insurance for you and eligible dependents
Full, free access to Modern Health, including coaching, therapy sessions, and digital wellness resources
401(k) plan with a 50% company match on the first 6% of contributions
100% employer-paid Life and Disability insurance
Flexible PTO policy and company-wide Rest & Recharge days
Up to 16 weeks of paid parental leave
$1,000 USD annual Lifestyle Spending Account
One-time $550 USD home office setup stipend
Monthly $50 USD internet stipend
16 hours of paid volunteer time annually
$100 annual charitable donation match
Pre-tax commuter benefits
Subsidized child/eldercare through Care.com
Discounted pet insurance through Figo
No-cost personalized financial wellness support through Your Money Line
State-of-the-art office in Chicago’s Loop