Influencer Marketing Manager

SPS Commerce

. Build and own SPS’s influencer marketing strategy, defining target creator profiles, program goals, and channel priorities .

Posted 10/14/2026full-timeMinneapolis • Minnesota • United StatesJuniorMid-Level💰 $72,200 - $97,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in influencer marketing strategy, relationship management, and campaign execution within B2B technology or SaaS environments. Proficient in utilizing data-driven insights and compliance knowledge to optimize influencer partnerships and content strategies.

Highest-signal resume keywords

Influencer Marketing StrategyRelationship ManagementFTC ComplianceUser-Generated Content SourcingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingSocial Media MarketingPartnership MarketingContent DevelopmentBudget ManagementNegotiationData AnalysisGraphic DesignVideo EditingStorytelling

Soft Skills

Strong WritingOrganizational SkillsCreative MindsetRelationship BuildingProject Management

Tools & Technologies

AI-Powered ToolsSocial Media Analytics ToolsInfluencer Management ToolsFigmaCanva

Industry Keywords

B2B TechnologySaaSSupply ChainCPGRetailEmerging PlatformsCreator Economy

About the role

Key responsibilities & impact

Build and own SPS’s influencer marketing strategy, defining target creator profiles, program goals, and channel priorities
Research, identify, and cultivate relationships with industry experts, thought leaders, and content creators
Lead outreach, negotiation, and onboarding for new influencer partnerships
Plan and manage influencer campaigns end-to-end, including creator briefing, content concepts, deliverables, brand voice, messaging, and campaign objectives
Build SPS's UGC strategy and source and curate organic, paid, embedded, and internally produced creator content
Help define SPS's point of view on emerging or higher-risk creator formats with Brand Marketing leadership
Manage influencer agreements, deliverable tracking, payment coordination, FTC compliance, and internal legal and brand standards
Manage the influencer marketing budget and relationships with influencer agencies, platforms, and marketplaces
Track and report on reach, engagement, sentiment, and brand impact using data-driven insights
Partner with Social Media, External Communications, Product Marketing, and Talent Marketing teams

Requirements

What you’ll need

2-5 years of experience in influencer marketing, social media marketing, or partnership marketing within a B2B technology or SaaS environment
Supply chain, CPG, or retail domain experience required
Demonstrated experience identifying, recruiting, and managing relationships with influencers, industry experts, or content creators, including negotiating agreements and managing deliverables
Working knowledge of FTC disclosure requirements and best practices for influencer and sponsored content compliance
Experience sourcing, evaluating, or producing user-generated content including organic founder/creator content and paid or embedded creator placements
Strong writing, editing, and storytelling skills with the ability to craft compelling briefs and creative direction for influencer partners
Demonstrated experience using AI-powered tools for influencer discovery, content development, or performance analysis
Proficiency in social media and influencer management and analytics tools, with the ability to translate performance data into actionable insights
Experience managing budgets and vendor or agency relationships, including tracking spend against deliverables
Experience with graphic design and video editing platforms such as Figma or Canva
Strong project management and organizational skills with the ability to manage multiple influencer relationships and campaigns simultaneously
Ability to build strong relationships across Marketing, Communications, and Talent Marketing
Passion for social and influencer marketing, a creative mindset, and a desire to stay ahead of emerging platforms, trends, and creator economy best practices

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Paid time-off
401(k)
Health and flexible spending accounts
Stock purchase plan