Senior Digital Marketing Manager

SPS Commerce

. Lead paid media programs across paid search, paid social, display, retargeting, and emerging channels .

Posted 10/5/2026full-timeRemote • Canada, United StatesSenior💰 CA$87,200 - CA$130,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading paid media programs and organic growth strategies, with a strong focus on managing budgets, optimizing conversion paths, and integrating performance reporting. Proficient in experimentation and analysis to drive measurable improvements in customer acquisition costs and pipeline efficiency.

Highest-signal resume keywords

Paid Media ManagementOrganic Search StrategyBudget OwnershipAttribution ReportingSQL and Pipeline Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingDemand GenerationPaid SearchPaid SocialSEOChannel Mix DevelopmentIncrementality TestingData AnalysisContent StrategyConversion Optimization

Soft Skills

Decision-MakingExperimentation MindsetAgency ManagementOutcome OrientationStrategic Thinking

Tools & Technologies

SQLGoogle AnalyticsAttribution ToolsAI ToolsAutomation Tools

Industry Keywords

B2B SaaSFintechTechnologyCompliance-Sensitive IndustryCore Web Vitals

About the role

Key responsibilities & impact

Lead paid media programs across paid search, paid social, display, retargeting, and emerging channels
Own channel mix, CAC, and measurable improvement in cost per qualified pipeline dollar
Manage forecasting, pacing, in-quarter budget reallocation, and business cases for increased spend
Run continuous tests across creative, audience, offer, bid strategy, and landing-page experience
Own the paid conversion path from ad through landing page and form
Direct paid agencies and channel representatives toward outcomes
Build attribution, incrementality testing, and channel-level reporting connecting spend to MQLs, pipeline, and CAC efficiency
Integrate paid and organic performance reporting
Lead organic growth strategy, roadmap, and OKRs
Grow qualified organic traffic and improve conversion to activated users and pipeline
Build the SPS AEO/GEO playbook, including citation strategy, structured content, and answer-engine share-of-voice tracking
Set technical SEO priorities and oversee agency or specialist delivery
Unify SPS presence across Reddit, G2, YouTube, and other community and review surfaces

Requirements

What you’ll need

5–7+ years in digital marketing, demand generation, or growth at a B2B SaaS, fintech, or technology company
Direct ownership of a paid media budget and an organic search program
Hands-on command of paid search and paid social
Experience owning a meaningful budget and building a channel mix from scratch
Ability to think in SQLs, pipeline, CAC, and payback
Active experimentation with citation strategies, structured content for model consumption, or measuring share of voice in answer engines
Understanding of site architecture, schema, crawl, and Core Web Vitals
Experience distinguishing trust-building content from low-value content
Experience managing agencies and holding them to outcomes
Comfort with attribution limitations and designing defensible tests
Ability to make consequential decisions with incomplete data
Experimentation mindset
Preferred: experience navigating major Google algorithm updates
Preferred: experience running incrementality or geo-holdout testing
Preferred: understanding of retrieval-augmented generation systems
Preferred: hands-on use of AI and automation tools
Preferred: experience in a regulated or compliance-sensitive industry

Benefits

Comp & perks

Annual incentive program eligibility
Comprehensive benefits package supporting employees’ health, well-being, and financial security
Country-specific benefits aligned with local laws and market practices
Fully remote work option
Hybrid work options at Minneapolis, Toronto, and Rogers offices