Senior Marketing Automation, Insights Manager

SPS Commerce

. Design scalable data models for GTM activation, anticipating data dependencies and downstream impacts .

Posted 10/6/2026full-timeRemote • Minnesota • United States, CanadaSenior💰 $84,370 - $130,790 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing scalable data models and AI solutions for marketing, with a strong focus on data governance, automation architectures, and mentoring team members. Proficient in Python and experienced with marketing automation tools and cloud platforms.

Highest-signal resume keywords

Python ProficiencyMarketing Automation ExpertiseData Governance FrameworksExperience with LLMsCloud Platform Deployment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data Model DesignAI Solution DesignMarketing AnalyticsAPI DevelopmentPrompt EngineeringData Quality FrameworksAutomation ArchitectureProject Management PracticesGit-based WorkflowsCI/CD

Soft Skills

Excellent Communication SkillsMentoring and Coaching

Tools & Technologies

SalesforceMarketing Automation PlatformsZapierAtlasVercelAWS

Industry Keywords

GTM ActivationData Integrity RisksCross-functional CollaborationInnovation RoadmapsAdoption Plans

Tech Stack

Tools & technologies

AWSCloudPython

About the role

Key responsibilities & impact

Design scalable data models for GTM activation, anticipating data dependencies and downstream impacts
Advise Marketing teams on data-driven targeting strategy
Build and maintain MCP (Model Context Protocol) servers that expose SPS marketing knowledge and brand
Design AI solutions for marketing use cases, integrating AI into day-to-day marketing operations
Design automation architectures across the GTM stack, anticipating scale, error handling, and performance needs
Design data governance and quality frameworks, anticipating data integrity risks across systems
Design innovation roadmaps and adoption plans, partnering with stakeholders to prioritize investments
Work under limited supervision
Advise cross-functional partners
Mentor others to raise the bar for the team

Requirements

What you’ll need

Bachelor's degree or equivalent combination of education and experience
5-7 years of relevant experience in marketing automation, marketing analytics, or a related field
Proficiency in Python, including production-quality code, testing, and building or consuming APIs
Hands-on experience building with LLMs: prompt engineering, tool and function calling, retrieval-augmented generation, and agentic loops
Advanced knowledge of marketing automation and analytics
Working knowledge of project management practices
Experience mentoring, coaching, or advising other team members
Excellent written and verbal communication skills
Proven competence with Microsoft Office and standard marketing platforms
Experience with CRM (Salesforce), marketing automation platforms (MAP), and low-code/automation tools such as Zapier, S
Experience with data governance and quality frameworks
Experience deploying and operating services on a modern cloud or application platform (Atlas, Vercel, AWS, or similar), using Git-based workflows and CI/CD
Familiarity with building or deploying custom GPTs or predictive models
Familiarity with Claude, Claude Code, the Anthropic API, or comparable agentic development frameworks

Benefits

Comp & perks

Comprehensive benefits package designed to support employees' health, well-being, and financial security
Country-specific benefits aligned with local laws and market practices
Hybrid work options available for candidates near Minneapolis, Rogers (Arkansas), or Toronto offices