Strategic Product Marketing Manager

SPS Commerce

. Own messaging, positioning, and go-to-market strategy for SPS Commerce products .

Posted 11/10/2026full-timeRemote • Minnesota • United StatesSeniorLead💰 $112,800 - $174,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and go-to-market strategy, with a strong focus on architecting scalable frameworks and leading cross-functional initiatives. Proven ability to develop market intelligence systems and enhance customer engagement through effective communication and thought leadership.

Highest-signal resume keywords

Product Marketing ExpertiseGo-To-Market Strategy DevelopmentMarket Intelligence Systems ArchitectureCross-Functional Initiative LeadershipB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market PositioningCompetitive AnalysisFramework ArchitectureCustomer Persona DevelopmentAdoption Trend TrackingEvent SpeakingWebinar DevelopmentMessaging Systems ArchitectureThought Leadership StrategyAutomation of Market Insights

Soft Skills

Excellent Communication SkillsLeadershipCollaboration

Tools & Technologies

Microsoft OfficeMarketing PlatformsCompetitive Intelligence Tools

Industry Keywords

B2B SaaSSupply ChainRetail TechnologyProduct Management

About the role

Key responsibilities & impact

Own messaging, positioning, and go-to-market strategy for SPS Commerce products
Architect positioning and messaging systems across portfolios
Architect scalable go-to-market frameworks and playbooks across segments and products
Lead integrated go-to-market strategy for product launches
Establish thought leadership strategy for key segments
Architect market and competitive intelligence systems
Automate capture and summarization of market and competitive insights
Own competitive counter-positioning and competitive programs
Track adoption trends and develop solutions for adoption challenges
Define ICP, buyer, and user personas and own the buying experience
Build market and customer expertise through customer conversations and industry events
Develop customer stories, event speaking opportunities, and webinars
Partner with Product, Sales, and Marketing on acquisition, expansion, and retention strategies

Requirements

What you’ll need

Bachelor’s degree and 8-10+ years of relevant experience in product marketing, product management, or a related field; or equivalent combination of education and experience
Deep knowledge of the product marketing discipline
Proven ability to architect scalable frameworks and lead complex cross-functional initiatives
Excellent written and verbal communication skills
Proven competence with Microsoft Office and standard marketing platforms
Experience in B2B SaaS, supply chain, or retail technology industries preferred
Experience speaking publicly or representing a brand externally through events, podcasts, or webinars preferred
Familiarity with competitive and market intelligence tools preferred

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Paid time-off
401(k)
Health and flexible spending accounts
Stock purchase plan
Flexible work arrangements through hybrid or fully remote work
In-person collaboration
Equal opportunity and affirmative action commitment