Product Marketing Manager – Threat Intel

SpyCloud

. Research how buyers choose and use threat intelligence .

Posted 11/4/2026full-timeRemote • Texas • United StatesMid-LevelSenior💰 $115,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in threat intelligence and cybersecurity, with a strong ability to translate complex technical concepts into clear messaging for diverse audiences. Proven track record in go-to-market strategies, customer engagement, and leveraging AI for enhanced threat intelligence and operational efficiency.

Highest-signal resume keywords

Threat Intelligence ExpertiseAI Impact AnalysisCompetitive IntelligenceCross-Functional CollaborationCustomer Engagement Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Threat ResearchCybersecurity KnowledgeData AnalysisTechnical WritingSales EnablementMarket AnalysisMessaging DevelopmentTraining and DemosProduct MarketingAdoption Measurement

Soft Skills

StorytellingSelf-DirectionCollaborationCommunicationAdaptability

Tools & Technologies

SIEMSOARTIPMCPAPIsData PlatformsThreat Intelligence Tools

Industry Keywords

CybersecurityThreat IntelligenceFraud PreventionCustomer ExperienceMarket ShiftsBuyer BehaviorProduct-Led Growth

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Research how buyers choose and use threat intelligence
Convert customer feedback from calls, advisory programs, and win/loss reviews into messaging and priorities
Identify and articulate SpyCloud’s differentiation
Run competitive intelligence for the solution area
Build battlecards, talk points, and objection handling
Brief Sales, Product, and leadership on market changes
Define messaging for security operations, threat intelligence, fraud, and identity audiences
Shape AI-powered investigations messaging
Explain technical capabilities to practitioners and executives
Maintain consistent messaging across Identity Threat Intelligence and Investigations, including UI, API, and MCP
Lead cross-functional go-to-market for new capabilities, datasets, APIs, and integrations
Manage launches through preparation, launch, adoption measurement, feedback, and iteration
Support packaging, pricing, cross-sell, and upsell messaging
Own positioning, one-pagers, decks, web copy, blogs, documentation, and demos
Write talk tracks, demo scripts, and discovery guides
Train Sales, Sales Engineering, and Customer Success
Collaborate with Demand Gen and Content on pipeline-building campaigns, webinars, and programs
Work with research and threat intelligence experts on thought leadership
Shape prospect engagement through evaluation
Define customer engagement to drive retention and value
Use AI for research, drafting, content, messaging tests, and launch efficiency
Monitor AI’s impact on threat intelligence, investigations, and buyer behavior
Validate AI output with internal experts and subject-matter experts
Own go-to-market results, including launch execution, pipeline impact, and growth
Set and report metrics including pipeline, win rates, adoption, usage, and expansion
Partner with Customer Success on adoption-driving use cases
Report to the Senior Director of Product Marketing and collaborate with Sales, Demand Gen, Content, Customer Success, and Product

Requirements

What you’ll need

5+ years of experience in cybersecurity, with deep working knowledge of threat intelligence or a closely adjacent space
Hands-on experience as a threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer
Familiarity with threat intelligence tools, tech stacks, and intelligence flows into SIEM, SOAR, TIP, and investigation workflows
Stellar writing and storytelling; ability to explain complex topics to CISOs, analysts, and sellers
Experience enabling others through training, demos, technical content, or sales support
Knowledge of how AI is changing threat intelligence or how target buyers use AI
Familiarity with MCP, APIs, and data platforms
Ability to analyze competitors, win/loss patterns, and market shifts
Demonstrable results in adoption, usage, pipeline, or revenue growth
Understanding of buyer and customer experience
Self-direction in a remote-first, collaborative environment
Willingness to travel occasionally for customer meetings, industry events, and internal planning sessions
Federal or global government experience (nice to have)
Experience marketing threat intelligence or fraud platform tools (nice to have)
Experience marketing data-driven or API-based products, including product-led growth motions (nice to have)
Customer marketing and advocacy program experience (nice to have)
Analyst relations experience (nice to have)
SpyCloud is not sponsoring visas at this time

Benefits

Comp & perks

Flexible and remote-friendly work options
401(k) with Employer Contribution
Health, Vision, and Dental Insurance
Health Savings Account (HSA) available with Employer Contribution
Employer Paid Life, Short-term, and Long-term Disability Insurance
Generous PTO Plan and 16 paid holidays per year
Retirement Savings Plan with Employer Contribution
Employer Provided Private Health Insurance and Healthcare Cashplan
Employer Paid Life Insurance, Income Replacement, and Critical Illness Protection
Employee Assistance Program
25 days annual accrued holiday plus 8 paid bank holidays and a paid company shutdown during winter holidays