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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B content creation, growth marketing, and SEO, with a strong focus on developing and executing integrated marketing campaigns. Proficient in leveraging data tools to track content performance and impact on growth metrics.
Highest-signal resume keywords
B2B Content MarketingSEO ExperienceAI Workflows DevelopmentData Tools ProficiencyCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword ResearchOn-Page OptimizationTechnical SEOContent StrategyEmail MarketingCampaign DevelopmentContent Performance AnalysisCustomer Story DevelopmentReporting in GA4Content Engagement Tracking
Soft Skills
Attention to DetailComplex Idea SimplificationCross-Functional Communication
Tools & Technologies
GA4GSCCRMAI SearchEmail Automation Tools
Industry Keywords
Integrated MarketingGrowth MarketingContent VoiceSocial Media EngagementProduct Launch Support
About the role
Key responsibilities & impact- Own the editorial calendar end to end
- Partner with product marketing to develop campaigns, thought leadership, customer stories, and educational content
- Shape Stable's content voice and point of view
- Translate Stable’s product vision into compelling, digestible content with subject matter experts
- Uncover customer stories and testimonials and turn them into marketing assets
- Grow Stable's social presence and handle day-to-day engagement
- Support product launches and integrated campaigns across email, web, organic, and paid channels
- Develop email marketing and nurture programs, including segmentation, copy drafting, and offer selection
- Identify and track relevant prompts and create content that earns AI-search citations
- Conduct third-party outreach to earn brand mentions
- Ensure answer engines can crawl, understand, and cite the website
- Conduct keyword, intent, and competitor research
- Build reporting in GSC, GA4, and the internal stack to connect organic traffic to signups and pipeline
- Partner with engineering on website speed, crawlability, and indexability
- Define content goals and track engagement, conversion rates, and revenue impact
- Encode brand guidelines, tone of voice, and product details into AI systems
- Design and ship AI workflows for high-fidelity content drafts
- Surface outdated, decaying, or cannibalizing content
- Automate derivative content for social, email, sales enablement, and other channels
Requirements
What you’ll need- 5+ years in B2B content, growth marketing, SEO or integrated marketing
- Hands on SEO experience, including keyword research, on-page optimization and technical fundamentals
- Experience with AI search (AEO/GEO) is a strong plus
- Built AI workflows that help produce more without sacrificing quality
- Comfort with data tools (GA4, GSC, CRM)
- Ability to articulate the impact of content on growth metrics
- Portfolio of content programs demonstrating what was built, performance, and lessons learned
- Keen attention to detail and ability to explain complex ideas simply
- Comfort working cross functionally and getting what you need from people who don't report to you
Benefits
Comp & perks- Competitive salary
- Generous equity
- Unlimited paid vacation
- Medical, dental, and vision insurance
- Home office set-up
- Work from anywhere within US time zones (GMT-5 to GMT-10)
- Opportunities to shape the future of Stable and grow into leadership roles