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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth strategy, demand generation, and performance marketing, with a strong focus on AI fluency and data-driven decision-making. Proven ability to manage substantial budgets and optimize acquisition channels while presenting insights to leadership.
Highest-signal resume keywords
Growth Strategy DevelopmentAI FluencyBudget ManagementPerformance MarketingSEO Program Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationPerformance MarketingData AnalysisLifecycle StrategyChannel DevelopmentBudget AllocationSuccess Metrics DefinitionFunnel AnalysisReportingCampaign Creation
Soft Skills
Analytical SkillsPresentation SkillsAutonomyStrategic ThinkingAdaptability
Tools & Technologies
AI-Assisted SystemsAutomation ToolsSEO ToolsReporting ToolsContent Production Tools
Industry Keywords
Self-Serve ARRSales PipelineICP DefinitionPaid Acquisition ChannelsOrganic Acquisition ChannelsCompetitive MonitoringCross-Sell StrategyWin-Back StrategyPerformance DataGrowth Performance
About the role
Key responsibilities & impact- Build the plan to achieve growth targets across self-serve ARR and sales pipeline
- Own a multi-million-dollar budget, investment allocation, and forecast
- Decide which initiatives to ramp up, ramp down, or stop, using performance data
- Present growth performance and learnings to the leadership team
- Partner with sales and leadership to define ICPs and create campaigns
- Own the feedback loop informing future growth activities
- Execute paid and organic acquisition channels end to end
- Build and own AEO and AI search as a channel
- Own lifecycle strategy across onboarding, activation, engagement, cross-sell, and win-back
- Build AI-assisted systems for research, content production, competitive monitoring, funnel analysis, and reporting
- Use agents and automation to replace work requiring additional headcount or agencies
- Define hypotheses, success metrics, and testing methodology
- Own pipeline, revenue, CAC, and payback-period metrics
- Build reporting on key growth drivers
Requirements
What you’ll need- 8+ years in growth, demand generation, or performance marketing
- Experience spanning both PLG/self-serve and sales-assisted motions
- Experience owning and allocating a meaningful budget, including seven-figure investments
- Track record of moving revenue and pipeline numbers
- Demonstrated AI fluency, including building workflows, agents, prompts, or internal tools
- Experience taking a channel from 0 → 1
- Comfortable presenting growth performance and investment tradeoffs to a leadership team
- Strong analytical and editorial skills
- Experience owning or working closely with an SEO program
- Point of view on how AI search changes SEO
- Highly autonomous and comfortable in an ambiguous, evolving area
- Comfortable setting strategy and working through details
Benefits
Comp & perks- Generous equity
- Unlimited paid vacation
- Medical, dental, and vision insurance
- Home office set-up
- Work from anywhere within US time zones (GMT-5 to GMT-10)
- Opportunities to shape the future of Stable and grow into leadership roles
- Bonus
