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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing within B2B SaaS, focusing on competitive positioning, messaging, and go-to-market strategies. Proficient in leveraging data insights and AI tools to enhance product launches and customer engagement.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market StrategyCompetitive AnalysisData-Driven InsightsAI Tools Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentLaunch ManagementSales EnablementMarket Analysis
Soft Skills
Excellent CommunicationStakeholder InfluenceCuriosity
Tools & Technologies
AI SystemsSales Assets Development
Industry Keywords
B2B SaaSBuyer PersonasCustomer SegmentsWin RatesConversion Metrics
About the role
Key responsibilities & impact- Own Stable’s category story, competitive positioning, and messaging across customer segments
- Define and maintain ICPs and buyer personas, including jobs-to-be-done and enterprise buying committees
- Align sales, marketing, product, and leadership on market messaging
- Own messaging across the website, pricing page, and key in-product moments
- Bridge product and go-to-market teams regarding product plans, rationale, and shipping timelines
- Define product sequencing and evolve the platform narrative
- Partner with Product and Finance on pricing and packaging
- Enable sales and customer-facing teams with talk tracks, objection handling, proof points, and launch training
- Build and maintain sales assets such as pitch decks, battlecards, one-pagers, and competitor comparison pages
- Build and run launch tiering and launch calendar
- Drive go-to-market strategy for products and major feature launches
- Run competitive analysis and maintain competitive intelligence
- Analyze call transcripts, win/loss data, churn reasons, customer interviews, and product usage data
- Build a customer proof engine with case studies, testimonials, review-site presence, and a customer reference program
- Audit how LLMs discuss Stable and improve sentiment and message accuracy
- Own and report PMM performance metrics
- Build and maintain AI systems for the go-to-market team
Requirements
What you’ll need- 5+ years in product marketing at a B2B SaaS company
- Experience at organizations selling to both SMB/self-serve and enterprise buyers
- Track record of positioning work that measurably moved win rates, conversion, or adoption
- Comfort partnering with and influencing both technical and non-technical stakeholders
- Experience leading launches end to end, from messaging through enablement and post-launch measurement
- Comfort with data and ability to self serve insights
- Hands-on experience building with AI tools
- Curiosity about how buyers conduct research in the age of AI
- Sharp, concise writing and excellent communication skills
- Experience with multi-product or platform positioning is a strong plus
- Legally authorized to work in the US
Benefits
Comp & perks- Competitive salary
- Generous equity
- Commission
- Unlimited vacation-time
- Medical, dental, and vision insurance
- Home office set-up
- Opportunities to shape the future of Stable and grow into leadership roles